Business Operations
6.4.25The Profit Squeeze: How Small Publishers Are Navigating Tight Margins

Independent publishers are feeling the pressure as rising costs, supply chain challenges, and shrinking margins converge. Here’s how they’re adjusting operations, forging alliances, and rethinking strategies to stay profitable in a tough economy.

Marketing & Publicity · Article | 06.04.25 Metadata That Sells: Practical Tactics for Better Book Visibility and Conversion
by Joshua Tallent

In publishing, we’re always chasing better outcomes—more visibility, stronger sales,...

Marketing & Publicity · Article | 06.04.25 How Small Publishers Can Capitalize on TikTok—and What to Do When a Book Goes Viral
by María Jesús Aguilo

TikTok has long been a source of cultural virality—whether for original wedding proposals,...

Business Operations · Article | 06.04.25 Developing a Business Around Your Nonfiction Book
by Patti P. Phillips

Marketing & Publicity · Article | 06.04.25 Q: How Do You Sell Books to Schools Through Author Visits?
by Cathey Nickell

Marketing & Publicity · Article | 06.04.25 Why Your Third Book Sells Your First
by Brian Feinblum

Marketing & Publicity · Article | 06.04.25 The Power of Book Festivals: Building Connections, Brands, and Superfans
by JuLee Brand

CHECK THIS OUT

Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.

CHECK THIS OUT

Join our Mailing List

Sign up for IBPA emails to learn about the latest...