Marketing & Publicity · Article
2.14.25Should you
Be on TikTOk?

TikTok fans claim it’s the best place for publishers and their authors to get marketing traction organically. But how do publishers weigh the potential for runaway success against the hurdles of embracing yet another social media platform, especially with the privacy concerns associated with TikTok’s Chinese ownership?

Business Operations · Article | 02.14.25 How Do I Leverage the IBPA Member Directory?
by Adeline Lui

Members have consistently told us that one of the main reasons they join IBPA is so they can...

Legal | 02.14.25 The Complexity of Defending Copyrights
by MJ Courchesne

Note: Portions of this article originally appeared on the Copyright Alliance blog. When the...

Marketing & Publicity · Article | 02.14.25 Understanding Global Book-Buying Trends and Reading Habits

Marketing & Publicity · Article | 02.14.25 The Psychographics of Your Ideal Reader: How to Tailor Your Marketing for Maximum Impact
by Django De Gree II

Marketing & Publicity · Article | 02.14.25 Pitch, Speak, Sell
by Elona Washington

Marketing & Publicity · Article | 02.14.25 Deconstructing the Author Website
by Jeniffer Thompson

CHECK THIS OUT

Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.

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