Marketing & Publicity

Marketing & Publicity · Article | 06.04.25 How Small Publishers Can Capitalize on TikTok—and What to Do When a Book Goes Viral
by María Jesús Aguilo

TikTok has long been a source of cultural virality—whether for original wedding proposals,...

Marketing & Publicity · Article | 06.04.25 Why Your Third Book Sells Your First
by Brian Feinblum

What is the best way for an author to market a book? Market multiple books! Authors should be...

Marketing & Publicity · Article | 06.04.25 Bluesky 101 for Indie Authors and Publishers
by Alexa Schlosser

For many years, authors and publishers have relied on social media to connect with readers,...

Marketing & Publicity · Podcast | 05.29.25 Improve Book Marketing Strategies by Understanding Reader Habits
by Katie Versluis and Hallie Fields

Understanding reader habits can help independent publishers and author-publishers improve their...

Marketing & Publicity · Article | 04.01.25 Debunking 5 Myths About Book Marketing
by Jim Alkon

It’s no secret that book marketing can feel like a huge challenge, filled with...

Marketing & Publicity · Article | 02.14.25 Budget-Friendly Marketing Strategies
by Rick Lite

Marketing a book can be one of the most challenging aspects of the publishing process,...