Marketing & Publicity

Marketing & Publicity · Article | 06.04.25 The Power of Book Festivals: Building Connections, Brands, and Superfans
by JuLee Brand

There’s nothing quite like the buzz of a book festival. For author-publishers and indie...

Marketing & Publicity · Article | 02.14.25 Deconstructing the Author Website
by Jeniffer Thompson

Reaching your audience (and selling more books) is perhaps the crux of every publisher’s...

Marketing & Publicity · Article | 10.04.24 The Evolution of IBPA’s Award Program


Since its inception in 1985, the IBPA Benjamin Franklin Award has been focused on recognizing...

Design · Marketing & Publicity · Article | 06.03.24 Beyond the Words: The Impact of a Brand Style Guide
by Deb Vanasse

As humans, we’re hard-wired for recognition. By recognizing patterns and differences,...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...