Marketing & Publicity

Marketing & Publicity · Article | 10.04.24 The Evolution of IBPA’s Award Program


Since its inception in 1985, the IBPA Benjamin Franklin Award has been focused on recognizing...

Design · Marketing & Publicity · Article | 06.03.24 Beyond the Words: The Impact of a Brand Style Guide
by Deb Vanasse

As humans, we’re hard-wired for recognition. By recognizing patterns and differences,...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...

Marketing & Publicity · Article | 10.12.23 The Customer Journey: Best Practices for Courting and Keeping Customers
by Deb Vanasse

Like any business owner, you consider how to acquire and keep customers. You rely on marketing...

Marketing & Publicity · Podcast | 06.29.23 How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
by Jeniffer Thompson

Book marketing isn’t just about selling books, it’s about building a reputation and...