Marketing & Publicity

Marketing & Publicity · Article | 06.05.26 Email List Mastery
by Juliet Wills

In an era of algorithm changes, fleeting social media reach, and rising ad costs, one marketing...

Marketing & Publicity · Article | 03.06.26 Amazon’s A10 Update Explained: What It Means for Indie Authors and Publishers
by Penny C. Sansevieri

For years, Amazon’s search algorithm felt like a black box that rewarded whoever yelled...

Marketing & Publicity · Podcast | 10.30.25 Best (and Worst) Book Marketing Strategies
by Lee Wind

The question that IBPA staff probably gets asked the most by publishers is: How do I...

Marketing & Publicity · Article | 10.17.25 A Marketing Playbook for Today’s Book Market
by Andrea Jo DeWerd, Django Degree, and Juliet Wills

The book market is more crowded than ever, with over 300,000 English-language titles published...

Marketing & Publicity · Podcast | 08.28.25 How to Create a Sensational Book Marketing Plan
by Brian Feinblum

Do you have an organized, detailed, strategic marketing plan for every book that you publish?...

Marketing & Publicity · Podcast | 06.26.25 Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & More
by Erin Cox

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional...