Marketing & Publicity 3.6.26Backlist Gold: Make the Most of Your Investment
Publishers sit on a wealth of opportunity within their backlists—often their strongest, most reliable source of sales. By digging into real performance data and strategically refreshing metadata, packaging, and promotion, publishers can unlock meaningful, long-term revenue from titles they already own.
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Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.