Marketing & Publicity · Article
10.12.23The Customer Journey: Best Practices for Courting and Keeping Customers

Like any business owner, you consider how to acquire and keep customers. You rely on marketing and publicity to draw attention to your products. You build relationships where you can, and you encourage your authors to do the same. You hope that the cumulative result of your efforts will bring customers back to buy more of your books.

Business Operations · Podcast | 11.30.23 Solutions to Common Challenges that Independent Publishers Run Into
by Tamara Mayo

Independent publishers run into many of the same challenges with publishing, so the best way to...

Marketing & Publicity · Webinar | 11.08.23 11 Ways to Market Your Audiobook

Distribution · Podcast | 10.26.23 How Independent Publishers Can Land Distribution with Simon & Schuster
by Keith Parent

Design · Article | 10.12.23 Does Your Publishing Company Have a Brand Identity?
by Louis Force Torres

Legal · Article | 10.12.23 The Internet Archive Case and the Threat Big Tech Poses to the Publishing Industry
by Dr. Kurt Brackob

Editorial · Article | 10.12.23 Book Bans Hurt Everyone, Particularly (and Ironically) Those Leading the Charge
by Victoria Sutherland

CHECK THIS OUT

Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.