Marketing & Publicity · Article
10.12.23The Customer Journey: Best Practices for Courting and Keeping Customers
Like any business owner, you consider how to acquire and keep customers. You rely on marketing and publicity to draw attention to your products. You build relationships where you can, and you encourage your authors to do the same. You hope that the cumulative result of your efforts will bring customers back to buy more of your books.
Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.