Book marketing is a multifaceted venture, but at its core, it’s all about connecting with the right readers. When publishers find those readers in communities—or build the communities themselves—and they can expand their return on investment, be that in time, money, or both.
To connect with reader communities, publishers need to know where to find them. They also benefit from using help at hand, especially technology, to interact effectively with those communities.
Penny C. Sansevieri shows you creative ways to market your book.
Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.