Marketing & Publicity

Marketing & Publicity · Podcast | 10.30.25 Best (and Worst) Book Marketing Strategies
by Lee Wind

The question that IBPA staff probably gets asked the most by publishers is: How do I...

Marketing & Publicity · Article | 10.17.25 A Marketing Playbook for Today’s Book Market
by Andrea Jo DeWerd, Django Degree, and Juliet Wills

The book market is more crowded than ever, with over 300,000 English-language titles published...

Marketing & Publicity · Podcast | 08.28.25 How to Create a Sensational Book Marketing Plan
by Brian Feinblum

Do you have an organized, detailed, strategic marketing plan for every book that you publish?...

Marketing & Publicity · Article | 08.01.25 Bold Marketing Moves for Children’s Books
by Florenza Lee

There’s no shortage of great children’s books out there—just look at the...

Marketing & Publicity · Article | 08.01.25 Write for the Algorithm: How Smart Metadata Sells More Books
by Keith Riegert

In my Analytics and Consumer Insights class at NYU’s Center for Publishing, Writing, and...

Marketing & Publicity · Podcast | 06.26.25 Savvy Strategies for Book Advertising on Google, Facebook, Instagram, & More
by Erin Cox

Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional...