Marketing & Publicity

Marketing & Publicity · Article | 03.06.26 Is Swag Worth It?
by Sarah Franklin

Swag can feel like a staple of author and publisher marketing, but is it actually delivering...

Marketing & Publicity · Article | 03.06.26 What 5 Years of Data Shows: Trends in Book Discoverability for Indie Authors
by Marty Schoenleber III

As someone who manages distribution and marketing services for thousands of independent...

Marketing & Publicity · Article | 03.06.26 10 Things My Dog Taught Me About Marketing Books
by Brian Feinblum

Marketing books can be very frustrating for authors, but they can also be quite rewarding and...

Marketing & Publicity · Article | 03.06.26 How BookTok Changed My Life—And 7 Tips to Help Change Yours
by Kevin T. Norman

BookTok is one of the fastest-growing niches on TikTok, and it has completely reshaped the...

Marketing & Publicity · Article | 03.06.26 Amazon’s A10 Update Explained: What It Means for Indie Authors and Publishers
by Penny C. Sansevieri

For years, Amazon’s search algorithm felt like a black box that rewarded whoever yelled...

Business Operations · Marketing & Publicity · Article | 03.06.26 Backlist Gold: Make the Most of Your Investment
by Deb Vanasse

Publishing is all about the next book. Or is it? With a focus on launching new titles,...