Marketing & Publicity

Marketing & Publicity · Article | 04.01.25 National Book Awards Honors IBPA Members’ Impact
by Troy D. Johnson

On November 20, 2024, the National Book Foundation celebrated literary excellence at its annual...

Marketing & Publicity · Article | 04.01.25 Debunking 5 Myths About Book Marketing
by Jim Alkon

It’s no secret that book marketing can feel like a huge challenge, filled with...

Marketing & Publicity · Article | 04.01.25 Metadata Magic: The Hidden Force Behind Book Discovery
by Kim Catalano

Every time a reader discovers their next favorite book, there’s an invisible force at work...

Marketing & Publicity · Distribution · Podcast | 02.27.25 Amazon: How to Strengthen Book Sales & Discoverability
by Joshua Tallent

Amazon is still the world’s largest bookseller, so naturally, many independent publishers...

Marketing & Publicity · Article | 02.14.25 Understanding Global Book-Buying Trends and Reading Habits


The 2024 RISE Study on Consumer Behaviour, commissioned by the European and International...

Marketing & Publicity · Article | 02.14.25 The Psychographics of Your Ideal Reader: How to Tailor Your Marketing for Maximum Impact
by Django De Gree II

For independent publishers, success often hinges on how well they understand their readers....