Marketing & Publicity

Marketing & Publicity · Article | 10.04.24 The Most Profitable Way to Sell Your Books
by Brian Jud

Publishers limit their book sales when they see bookstores—bricks and/or clicks—as...

Marketing & Publicity · Article | 10.04.24 Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser

I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...

Marketing & Publicity · Article | 10.04.24 What’s Needed to Promote a Book Successfully?
by Brian Feinblum

If I asked you “What does it take to promote your book successfully?”, I am likely...

Marketing & Publicity · Article | 10.04.24 The Evolution of IBPA’s Award Program


Since its inception in 1985, the IBPA Benjamin Franklin Award has been focused on recognizing...

Marketing & Publicity · Article | 10.04.24 Mastering Facebook Advertising to Sell Books
by Juliet Wills

Facebook advertising is a powerful tool for authors and publishers looking to reach their...

Marketing & Publicity · Distribution · Podcast | 09.26.24 Direct-To-Consumer Book Sales Strategies
by Diane Windsor

One of the most effective methods for independent publishers and author publishers to sell books...