Marketing & Publicity

Marketing & Publicity · Article | 06.04.25 Metadata That Sells: Practical Tactics for Better Book Visibility and Conversion
by Joshua Tallent

In publishing, we’re always chasing better outcomes—more visibility, stronger sales,...

Marketing & Publicity · Article | 06.04.25 How Small Publishers Can Capitalize on TikTok—and What to Do When a Book Goes Viral
by María Jesús Aguilo

TikTok has long been a source of cultural virality—whether for original wedding proposals,...

Marketing & Publicity · Article | 06.04.25 Q: How Do You Sell Books to Schools Through Author Visits?
by Cathey Nickell

When I published my first children’s picture book, Arthur Zarr’s Amazing Art Car, I...

Marketing & Publicity · Article | 06.04.25 Why Your Third Book Sells Your First
by Brian Feinblum

What is the best way for an author to market a book? Market multiple books! Authors should be...

Marketing & Publicity · Article | 06.04.25 The Power of Book Festivals: Building Connections, Brands, and Superfans
by JuLee Brand

There’s nothing quite like the buzz of a book festival. For author-publishers and indie...

Marketing & Publicity · Article | 06.04.25 7 AI Tools for Simplifying Your Book Marketing
by Fauzia Burke

Before I discovered AI tools, my mornings often began with a heavy dose of busy...