Marketing & Publicity

Marketing & Publicity · Article | 02.14.25 Understanding Global Book-Buying Trends and Reading Habits


The 2024 RISE Study on Consumer Behaviour, commissioned by the European and International...

Marketing & Publicity · Article | 02.14.25 The Psychographics of Your Ideal Reader: How to Tailor Your Marketing for Maximum Impact
by Django De Gree II

For independent publishers, success often hinges on how well they understand their readers....

Marketing & Publicity · Article | 02.14.25 Pitch, Speak, Sell
by Elona Washington

Did you know that the media prefers author interviews over most sources? That is because...

Marketing & Publicity · Article | 02.14.25 Deconstructing the Author Website
by Jeniffer Thompson

Reaching your audience (and selling more books) is perhaps the crux of every publisher’s...

Marketing & Publicity · Article | 02.14.25 Budget-Friendly Marketing Strategies
by Rick Lite

Marketing a book can be one of the most challenging aspects of the publishing process,...

Marketing & Publicity · Article | 02.14.25 A Trade Show Guide for Independent Publishers
by Alexa Schlosser

Trade shows are a cornerstone of the publishing industry, offering independent publishers...