Marketing & Publicity

Marketing & Publicity · Article | 01.01.13 How Backlist Makes the Bottom Line Better
by Linda Carlson

Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the...

Marketing & Publicity · Article | 09.01.08 The Pros and Cons of Contests


Earlier this year, a member of Book Publishers Northwest asked, “Which contests make sense...

Marketing & Publicity · Article | 10.31.01 How to Build Profits with Your Backlist
by David Cole

After a few years of producing a steady stream of titles, life as a publisher in some ways gets...

Marketing & Publicity · Article | 01.31.97 Reducing the (Perceived) Price with Coupons, Rebates & Discounts
by Robert C. Brenner

Cutting book prices can increase sales, but it could also encourage competitors to follow your...