If publishers had magic wands, some would surely use them to transform every one of their authors into influencers. That’s because influencers sell books.

Short of magic, there are steps publishers can take to help their authors become influencers. They begin with an understanding of what being an influencer entails with the aim of discovering where and how they can position authors for success. Challenges will inevitably arise, but savvy publishers tap help-at-hand resources to help their authors succeed.

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