Marketing & Publicity

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...

Marketing & Publicity · Article | 10.12.23 The Customer Journey: Best Practices for Courting and Keeping Customers
by Deb Vanasse

Like any business owner, you consider how to acquire and keep customers. You rely on marketing...

Marketing & Publicity · Podcast | 06.29.23 How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
by Jeniffer Thompson

Book marketing isn’t just about selling books, it’s about building a reputation and...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Podcast | 05.25.23 How to Build Book Buzz with Social Media Influencers
by Emily Lyman

Social media can be an excellent tool for publishers to build brand awareness and garner...

Marketing & Publicity · Podcast | 02.22.23 How To Maximize Your Success Working with a Book Publicist
by Olivia McCoy

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques...