The more independent publishers and their authors work together on their book marketing strategies, the better chance they have of selling more books. One of the main focuses of independent publisher Wordeee is figuring out how to leverage the relationships that their authors already have to maximize the reach of their book marketing efforts. Wordeee CEO Marva Allen and COO Patrice Samara join “Inside Independent Publishing (with IBPA)” to share the interesting book marketing tactics they employ with their authors, partnerships they’ve created for the film and audiobook rights of their books, and more.
MARVA ALLEN, CEO WORDEEE
Ms. Allen was president and co-owner of USI, a multi-million-dollar technology firm that was thrice nominated for the Ernst & Young Entrepreneurship Award. She is the recipient of numerous business awards, including the IBM & Kodak Excellence Awards, and was named a Crain's 40 Under 40 Awardee for significantly achieving in business before her 40th birthday. She holds a BSN from SGI in England; a B.S in Biology from the University of Michigan; and an M.S. in Health & Business Administration. As a noted book subject matter expert, Allen has been the 'go to‘ person for books for NPR, NBC, and was the on-air book contributor and commentator for Arise TV. She consults with celebrities and high-profile authors who want out-of-the-box thinking on marketing, promoting, and selling their books. Ms. Allen is also the author of several books, including If I should Die Tonight; Camouflage; Protégée; and The Pianist and Min Jade under the nom de plume, C.C. Avram
PATRICE SAMARA, COO
A veteran entrepreneur in the communications, media and entertainment industries, Emmy, Parent’s Choice, and Cine Golden-Eagle-winner Samara brings global business skills and relationships that play heavily into Wordeee’s marketing and growth. An author and publisher, she has keen insight into the day-to-day operations of a myriad of successful public, private, and non-profit organizations in her forty-year career. A cross-cultural specialist, she is the author of seven Alphabet Kids children’s books, a multicultural series celebrating the similarities and applauding the differences in all of us. She is also the co-author with Marva Allen of North Star, North Star, an aspirational children’s book fostering community and inspiring children to be the best they can be.