Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It’s always helpful to learn from other publisher’s stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.
Trena White is co-founder and co-CEO of book publishing firm Page Two, which publishes non-fiction books by leading experts. Founded in 2013, the boutique hybrid publisher curates and publishes a thoughtful list of books, workbooks, and journals by authors who are leaders in their subjects, specializing in business and leadership, finance, self-help, relationships, health and wellness, and parenting. The company’s books are sold around the world and have been translated into dozens of languages. It has published category-defining books that have sold 1 million+ copies, including The Coaching Habit and Exactly What to Say. Trena was a finalist for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada’s largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.