Articles

Marketing & Publicity · Article | 10.04.24 What’s Needed to Promote a Book Successfully?
by Brian Feinblum

If I asked you “What does it take to promote your book successfully?”, I am likely...

Marketing & Publicity · Article | 04.08.24 Authorship After 60: Discovering Passion, Income, and Fulfillment in Self-Publishing
by Russ Eanes

Becoming an independent and self-published author means corralling a great deal of creativity....

Business Operations · Article | 04.08.24 Diversifying Revenue Streams: A Comprehensive Guide for New and Growing Publishers
by Alexa Bigwarfe

It’s exciting to start a new publishing house! Maybe you’ve had great success with...

Business Operations · Article | 02.07.24 Shifting Strategically
by Alexa Schlosser

Summer Stewart is the publisher at Unsolicited Press, a small yet dynamic publishing house based...

Editorial · Article | 10.12.23 Book Bans Hurt Everyone, Particularly (and Ironically) Those Leading the Charge
by Victoria Sutherland

The premiere installment of the Library Insights Summit (LIS) hosted by Foreword magazine took...

Marketing & Publicity · Article | 10.12.23 Behind the Booth: Expert Tips on Navigating Book Fairs
by Alexa Schlosser

Attending book fairs and festivals can offer numerous benefits for independent publishers,...

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 03.01.21 How to Pivot Your Book Launch Strategy Online
by Chelsea Richards

PUBLISHED MARCH/APRIL 2021 by Chelsea Richards -- Chelsea Richards A guide to help you...

Marketing & Publicity · Article | 05.01.20 Tips for Remote Author Appearances and Virtual Book Signings
by Jodee Blanco

PUBLISHED MAY/JUNE 2020 by Jodee Blanco, Founder & CEO, Jodee Blanco Group -- Jodee...

Marketing & Publicity · Article | 02.29.20 Host Your Own Book Bestseller Party
by John Koehler

PUBLISHED MARCH/APRIL 2020 by John Koehler, Publisher, Koehler Books -- John Koehler An...

Marketing & Publicity · Article | 04.30.19 Professional Speaking: A Lucrative Game-Changer
by Jodee Blanco

PUBLISHED MAY/JUNE 2019 by Jodee Blanco, Founder & CEO, Jodee Blanco Group -- Jodee...

Marketing & Publicity · Article | 03.01.19 Collective Engagement: Authors and Publishers Marketing Together
by Deb Vanasse

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine - Deb...

Marketing & Publicity · Article | 11.01.18 3 Simple Ways to Fast Track Sales With Technology
by Maria Dismondy

PUBLISHED NOVEMBER/DECEMBER 2018 by Maria Dismondy, Founder, Cardinal Rule Press -- ...

Marketing & Publicity · Article | 09.30.17 Business Development: More Than Book Sales
by K Sean Buvala

PUBLISHED OCTOBER 2017 by K. Sean Buvala, Author, DADDYTELLER - K. Sean Buvala Your...

Marketing & Publicity · Article | 08.01.17 Why Indies Should Embrace Public Speaking
by Jim Azevedo

PUBLISHED AUGUST 2017 by Jim Azevedo, Marketing Director, Smashwords - Jim...

Marketing & Publicity · Article | 08.01.17 Marketing Savvy: 3 Ways Virtual Marketing Can Increase Book Sales
by Maria Dismondy

PUBLISHED AUGUST 2017 by Maria Dismondy, Founder, Cardinal Rule Press - Maria...

Industry News · Article | 03.01.17 Sally Dedecker on BookExpo 2017
by Sally Dedecker

PUBLISHED MARCH 2017 by Sally Dedecker, Print & Digital Consultant Sally Dedecker With...

Marketing & Publicity · Article | 12.08.13 A Book Marketing Timeline
by Tanya Hall

Marketing a book is hard work, no doubt. Countless books, articles, blog posts, conference...

Distribution · Article | 09.01.12 First Try a Trade Show: The Dogwise Success Story
by Linda Carlson

The Woodward family got into publishing by going to the dogs, founder Charlene Woodward said...

Marketing & Publicity · Article | 07.31.12 Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins

Independent publishers can draw comfort from the story of David, the daring youth who stood up...

Marketing & Publicity · Article | 12.01.11 Book Clubs, Part 2: Identifying Groups to Approach
by Linda Carlson

This screen capture from novelist Meg Clayton’s Web site shows one of the ways she's...

Marketing & Publicity · Article | 11.30.11 How to Have a Successful Bookstore Event
by Melissa M. William

With the right plan and marketing, you can almost guarantee a sell-out bookstore event. As an...

Marketing & Publicity · Article | 03.31.05 Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
by Robin Quinn

On any given night across the wide metropolis of Los Angeles, scores of authors can be found in...

Marketing & Publicity · Article | 01.31.05 How to Behave at a Book Fair: Tips on Getting the Most from the Experience
by Christine Louise Hohlbaum

Before I attended my first book fair, I asked around for advice. What should I expect? How...

Marketing & Publicity · Article | 02.01.04 Library Tours: How to Set Them Up and What They Can Do for You
by Jerry Labriola

Conducting a regional library tour is one of the least appreciated ways to sell books and gain...