Articles

Marketing & Publicity · Article | 04.08.24 Reaching Diverse Readers Requires Thinking Outside of the Box
by Jen Rios

“The publishing world is an archaic and white industry.” This statement was...

Marketing & Publicity · Article | 12.13.23 Marketing Your Book Without Social Media
by Penny C. Sansevieri

Now more than ever, our time is really limited. And for this reason, skipping or limiting social...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 03.01.22 Social Media Stretch
by Victoria Sutherland

The world has experienced huge societal changes over the past couple years, with corresponding...

Marketing & Publicity · Article | 11.01.21 Tapping Into #BookTok: A Case Study, Part I
by Desiree Duffy

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château -- Desireé...

Marketing & Publicity · Article | 11.01.21 TikTok: The Tool All Publishers And Authors Should Be Using
by Alexa Bigwarfe

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director,...