Articles

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 11.01.22 Strategic Ways to Market Your Audiobooks
by Nathan Agin

Regardless of where an audiobook is in its life cycle—perhaps the book is still being...

Marketing & Publicity · Article | 11.01.21 5 Things to Know About Online Video for Books
by John Parsons

PUBLISHED NOVEMBER/DECEMBER 2021 by John Parsons, Writer/Consultant at IntuIdeas -- John...

Marketing & Publicity · Article | 09.01.20 Silver Linings: How the Pandemic Led Me to Create Short Book Videos
by Abbie Rolnick

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series -- ...

Marketing & Publicity · Article | 09.01.19 The Best-Kept Book Marketing Secret
by Adam Cushman

PUBLISHED SEPT/OCT 2019 by Adam Cushman, Owner, Film 14 -- Adam Cushman A case study on the...