Whether you’re embarking on your journey to create market-ready books or already have an expanding catalog poised for growth, one key factor demands your immediate attention: your information systems. These systems operate behind the scenes, serving as the unsung heroes that facilitate the management of vital aspects within a publishing company. Here are some of the information systems typically found in book publishing.
Title Management System – The Heart of Your Operation
The title management system stands as the central hub of your publishing enterprise. It serves as the repository where you meticulously organize, catalog, and monitor all your book titles, including crucial metadata. Metadata, such as title, subtitle, book descriptions, author information, and keywords, plays a pivotal role in making your titles discoverable and appealing to readers. This system should empower you to handle ISBNs, cover elements, price, page count, and other critical details associated with each title, all while adhering to industry standards like ONIX (Online Information Exchange), which ensures accurate and standardized metadata distribution. A streamlined title management system ensures that your titles remain easily accessible, trackable, and marketable, ultimately saving you time and reducing errors.
Contract and Royalties Management – The Lifeblood of Publishing
Contracts and royalties are the lifeblood of any publishing venture. To uphold transparency and cultivate strong author-publisher relationships, it is imperative to invest in a robust contract and royalty management system. This system should enable efficient creation, tracking, and management of contracts, storing the royalty rules and the acquired rights and guaranteeing the accuracy and timeliness of royalty payments. An effective system not only minimizes disputes with authors but also bolsters your reputation within the industry.
Rights Management – Expanding Horizons and Safeguarding Assets
Expanding your reach and revenue often necessitates licensing the rights to your titles. To tap into this lucrative realm, you require a comprehensive rights management system. This system should facilitate the documentation and management of various rights, including translation, adaptation, or audio rights. Efficient rights management not only augments revenue but also safeguards your valuable intellectual property.
Enterprise Resource Planning (ERP) or Business System – The Backbone of Operations
The broader operational aspects of your business, including finance, inventory management, and distribution, require a robust ERP or business system. This system consolidates diverse functions into a cohesive platform, streamlining your business processes. It provides real-time insights into your financial health, inventory levels, and sales performance, empowering you to make informed decisions and strategize for growth.
Starting Small: Embracing Spreadsheets and Databases
What if you’re just starting and your resources are limited? In the early stages of your publishing venture, it may not be feasible to invest heavily in a sophisticated tech stack for just a handful of titles. While spreadsheets and basic out-of-the-box financial software may not possess the glamour of dedicated information systems, they can capably fulfill the requirements of managing smaller operations. They can provide a straightforward approach to tracking titles, authors, sales figures, and royalties.
However, it is vital to acknowledge that these tools have their limitations. They lack the sophistication and integration capabilities of dedicated information systems and can become unwieldy and prone to errors as your business expands. Nonetheless, do not be discouraged. Even with limited resources, you can chart a course for future growth while adhering to industry standards.
Future-Proofing Your Publishing Enterprise
Regardless of your publishing venture’s size, planning for future growth is imperative. Even when starting with basic tools, view them as interim solutions. For instance, while spreadsheets may suffice for managing titles and ISBNs initially, have a well-considered strategy for transitioning to a more robust title management system as your catalog burgeons.
As you look for more sophisticated tools, either as integrated solutions or through modular implementations, it’s essential to assess whether these systems align with your long-term goals. Ensuring compatibility and scalability is crucial as your publishing business expands. By making strategic decisions regarding your information systems early on, you can build a foundation that supports both your current operations and future ambitions.
Safeguarding Data Consistency for Future Transition
Ensuring data consistency is critical, even within simple spreadsheets. As an example, when setting up your product, take the time to review your publication agreement and confirm that the setup allows you to accurately track the sales data necessary for fulfilling your royalty obligations. It’s also wise to anticipate future needs by considering how to configure your spreadsheet for easy integration with other systems. These proactive practices will help you avoid potential complications when transitioning to advanced systems, ensuring that your data remains well-organized and seamlessly integrated as your publishing business scales.
Alignment with Industry Standards and Best Practices
Ensure alignment with industry standards and best practices from the outset. A good group to follow is the BISG, the Book Industry Study Group, which provides valuable resources, guidelines, and insights into the ever-evolving landscape of the publishing industry. By staying attuned to organizations like the BISG and regularly updating your information systems to meet their recommended standards, you’ll not only streamline your operations but also position your publishing business for greater resilience and adaptability in an ever-changing market.
The Pitfalls of Fragmented and Outdated Systems
In the world of publishing, accumulating a hodgepodge of information systems over time is not uncommon. Perhaps you began with spreadsheets, subsequently added a rudimentary contract and royalty database, and later incorporated a rights management tool. While each system may have served its purpose individually, the lack of seamless integration may result in a perplexing amalgamation of antiquated tools.
This fragmented approach engenders numerous challenges. Data becomes siloed across different systems, making it arduous to gain a comprehensive overview of your titles, authors, and sales. You may also encounter issues with data duplication, errors, and disparities. In the absence of a unified framework, making strategic decisions and expanding your business becomes intricate and time-consuming.
The Best Systems are Integrated Systems
As you progress from basic tools to advanced information systems, integration should take center stage. A fully integrated system ensures that every facet of your publishing operation communicates harmoniously. Your title management system should effortlessly share data with your contract and royalty system, which, in turn, should seamlessly connect with your rights management tool and ERP system. For instance, when you acquire the rights to a new title, that information should automatically flow into your contract and royalty system, guaranteeing precise royalty calculations from the outset.
In the ever-evolving realm of book publishing, information systems assume a pivotal role in your journey toward success. Whether you’re commencing with rudimentary tools or have embraced advanced solutions, adhering to industry standards is an absolute necessity. Remember, scalability hinges on integration, ensuring that your data remains consistent and readily accessible during your expansion. Do not allow the limitations of your current systems to deter you from envisioning a future where your publishing business thrives, fortified by more thorough information systems. As you embrace technology and industry standards, you’ll be well-prepared to navigate the dynamic landscape of book publishing. In doing so, you ensure that your publishing endeavor remains efficient, profitable, and poised for enduring success.
María Jesús Aguilo moved to California from her native Spain in 1992, after receiving a master’s in publishing from the University of Barcelona. In 1996, she joined the independently owned Berrett-Koehler Publishers, where she made several contributions over the years, including building up their subsidiary rights program, spearheading the transition to digital publishing, and creating their in-house audiobook publishing program. As of April 2023, she is vice president of royalties and rights at Klopotek North America, a software company offering end-to-end solutions to publishers of all sizes.