Marketing & Publicity

Marketing & Publicity · Article | 07.31.12 Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins

Independent publishers can draw comfort from the story of David, the daring youth who stood up...

Marketing & Publicity · Article | 12.01.11 Book Clubs, Part 2: Identifying Groups to Approach
by Linda Carlson

This screen capture from novelist Meg Clayton’s Web site shows one of the ways she's...

Marketing & Publicity · Article | 11.30.11 How to Have a Successful Bookstore Event
by Melissa M. William

With the right plan and marketing, you can almost guarantee a sell-out bookstore event. As an...

Marketing & Publicity · Article | 03.31.05 Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
by Robin Quinn

On any given night across the wide metropolis of Los Angeles, scores of authors can be found in...

Marketing & Publicity · Article | 01.31.05 How to Behave at a Book Fair: Tips on Getting the Most from the Experience
by Christine Louise Hohlbaum

Before I attended my first book fair, I asked around for advice. What should I expect? How...

Marketing & Publicity · Article | 02.01.04 Library Tours: How to Set Them Up and What They Can Do for You
by Jerry Labriola

Conducting a regional library tour is one of the least appreciated ways to sell books and gain...