Marketing & Publicity

Marketing & Publicity · Podcast | 06.22.21 Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
by Rachel Noorda

What encourages people to buy a book? How do people discover books? Knowing book consumer buying...

Marketing & Publicity · Article | 03.01.21 Getting Social: Give Your Social Media Presence a Boost to Sell More Books
by Matthew Winner

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About -- ...

Marketing & Publicity · Article | 11.01.20 Roundtable: Podcasting Perspectives
by Alexa Schlosser

PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent...

Marketing & Publicity · Article | 09.01.20 Silver Linings: How the Pandemic Led Me to Create Short Book Videos
by Abbie Rolnick

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series...

Marketing & Publicity · Webinar | 02.11.20 Facebook and Instagram 201: Deep Dive to Success
by Michel Guyon

Michel Guyon will share how he used Facebook and Instagram to drive a 35X return on ad spend and...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon Some may recall a decade ago when major media...