Articles

Marketing & Publicity · Article | 10.04.24 Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser

I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Marketing & Publicity · Article | 12.13.23 How to Build and Maintain Your Mailing List
by Kimberly A. Catalano

In this digital age, where emails and social media dominate our communication channels, a strong...

Marketing & Publicity · Article | 12.13.23 Marketing Your Book Without Social Media
by Penny C. Sansevieri

Now more than ever, our time is really limited. And for this reason, skipping or limiting social...

Marketing & Publicity · Article | 09.30.17 Marketing Savvy: The 4 Email Marketing Essentials
by Chris Syme

PUBLISHED OCTOBER 2017 by Chris Syme, Author, SELL MORE BOOKS WITH LESS SOCIAL MEDIA - ...

Marketing & Publicity · Article | 04.01.17 Pivot at the Send Button
by Kimberly Edwards

PUBLISHED APRIL 2017 by Kimberly A. Edwards, President, California Writers Club (Sacramento...

Marketing & Publicity · Article | 10.06.15 Creating and Managing E-mail Newsletters
by Jane Friedman

Early in actor Bryan Cranston’s career, when his gigs were primarily composed of...

Marketing & Publicity · Article | 03.01.00 Considering Buying a Mailing List? Here's What You'll Need to Know
by Jeffrey Dobkin

First of all, keep in mind that there are two types of lists (determined by their...

Marketing & Publicity · Article | 03.31.99 How To Buy a Great Mailing List!
by Jeffrey Dobkin

Thank God, the worst that can happen to you in direct mail is you lose money. I mean,...