Articles

Marketing & Publicity · Article | 09.30.17 Marketing Savvy: The 4 Email Marketing Essentials
by Chris Syme

PUBLISHED OCTOBER 2017 by Chris Syme, Author, SELL MORE BOOKS WITH LESS SOCIAL MEDIA - Chris...

Marketing & Publicity · Article | 04.01.17 Pivot at the Send Button
by Kimberly Edwards

PUBLISHED APRIL 2017 by Kimberly A. Edwards, President, California Writers Club (Sacramento...

Marketing & Publicity · Article | 10.06.15 Creating and Managing E-mail Newsletters
by Jane Friedman

Early in actor Bryan Cranston’s career, when his gigs were primarily composed of...

Marketing & Publicity · Article | 03.01.00 Considering Buying a Mailing List? Here's What You'll Need to Know
by Jeffrey Dobkin

First of all, keep in mind that there are two types of lists (determined by their...

Marketing & Publicity · Article | 03.31.99 How To Buy a Great Mailing List!
by Jeffrey Dobkin

Thank God, the worst that can happen to you in direct mail is you lose money. I mean,...