Articles

Marketing & Publicity · Article | 04.05.23 Building Reader Communities: The Marketing Advantage
by Deb Vanasse

Book marketing is a multifaceted venture, but at its core, it’s all about connecting with...

Business Operations · Article | 02.01.23 Book Publishing Startups: Where Are We Now?
by Thad McIlroy

In 2017, I reported to IBPA Independent magazine readers about the work I had been doing...

Business Operations · Article | 09.01.21 The Self-Publishing Hustle
by Alexa Schlosser

PUBLISHED SEPTEMBER/OCTOBER 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent...

Distribution · Article | 09.01.21 Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy
by Erin Wright

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author -- Erin Wright 10...

Business Operations · Article | 05.01.21 Lessons Learned: Self-Publishing for Professors
by Barbara Sarnecka

PUBLISHED MAY/JUNE 2021 by Barbara W. Sarnecka, Professor of Cognitive Sciences, University of...

Business Operations · Article | 11.01.19 10 Common Mistakes Made by Self-Published Authors
by Katrina Hatchett

PUBLISHED NOV/DEC 2019 by Katrina Hatchett, Author-Publisher -- Katrina HatchettThose who...

Business Operations · Article | 11.01.19 5 Years In: What I’ve Learned as an Indie Author-Publisher
by Marion Hill

PUBLISHED NOV/DEC 2019 by Marion Hill, Author-Publisher -- Marion HillIf there is a book that...

Distribution · Article | 08.31.18 A Pipeline to In-Store Purchases
by Alexa Schlosser

PUBLISHED SEPTEMBER/OCTOBER 2018 interview by Alexa Schlosser, Managing Editor, IBPA Independent...

Marketing & Publicity · Article | 07.01.18 Innovative Marketing Strategies Every Authorpreneur Should Know
by Carew Papritz

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters -- Carew...

Business Operations · Article | 01.01.18 The Power of Self-Publishing
by Alexa Schlosser

PUBLISHED JANUARY/FEBRUARY 2018 by Alexa Schlosser, Managing Editor, IBPA Independent magazine...

Business Operations · Legal · Article | 12.01.17 6 Tips for Successful Self-Publishing Outside Your Home Country
by Zsofia Macho

PUBLISHED DECEMBER 2017 by Zsofia Macho, Writer -- Watch Joshua Robertson's video recap of this...

Business Operations · Article | 09.30.17 Monetize Your Writing and Photo Content in 11 Steps
by Lee Foster

PUBLISHED OCTOBER 2017 by Lee Foster, Author, An Author's Perspective on Independent Publishing...

Business Operations · Article | 07.01.17 Beware of Publishing Scams
by Melinda Clayton

PUBLISHED JULY 2017 by Melinda Clayton, Author, The Cedar Hollow Series -- Melinda...

Business Operations · Article | 06.01.17 Board Member's Memo: Judge a Book on Its Merit, Not Its Publishing Model
by Brooke Warner

PUBLISHED JUNE 2017 by Brooke Warner, Publisher, She Writes Press -- Brooke WarnerYou’d be...

Business Operations · Article | 05.01.17 Book Publishing Startups and What They Mean to the Rest of the Publishing Industry
by Thad McIlroy

PUBLISHED MAY 2017 by Thad McIlroy, Electronic Publishing Analyst Thad McIlroy November...

Business Operations · Article | 05.01.17 Board Member’s Memo: Entrepreneurial Bravery
by LM Browning

PUBLISHED MAY 2017 by LM Browning, Founder, Homebound Publications - L.M Browning At the age...

Business Operations · Article | 04.01.17 Think Tank: Are You a Writer or an Entrepreneur?
by Tom Chalmers

PUBLISHED APRIL 2017 by Tom Chalmers, Managing Director, Legend Times Tom Chalmers The...

Marketing & Publicity · Article | 04.01.17 Lesson Learned: Life-Saving Survival Skills
by George DeVault

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! George DeVault How one author...

Distribution · Article | 08.03.15 The Evolution of Distribution
by Richard T. Williams

For decades, “self-published” titles were considered second-rate and not worth...

Business Operations · Article | 03.01.15 Director's Desk: Harvested Wisdom from Indie Events
by Angela Bole

Earlier this year, I participated in a panel on indie publishing at the Los Angeles Public...

Marketing & Publicity · Article | 11.05.14 Online Book Promotion Pointers
by Christopher Zoukis

As a self-publisher, an author published by a small house and a large house, and a social...

Business Operations · Article | 11.04.14 Set-Up for Self-Publishing
by Helen Sedwick

Self publishing authors are sometimes surprised to discover they are starting businesses. For...

Business Operations · Article | 09.13.14 Today’s Self-Publishing Pathways, Part 2
by Linda Carlson

Until about 30 years ago, most people who got published began by sending carefully typewritten...

Business Operations · Article | 03.06.14 Sharing Self-Publishing Basics
by Kimberly A. Edwards

When writers gather to explore self-publishing, the room fills with angst. As IBPA’s Terry...

Business Operations · Article | 01.01.98 One Journalist's Adventure into Self Publishing
by Grace Witwer Housholder

When Susan Klopfer showed up at my front door nearly four years ago to request some press...