Articles

Design · Production · Article | 08.02.24 The Picture Book Blueprint: Strategies from Top Creators
by Alexa Schlosser

Creating a picture book is a unique and rewarding journey that blends storytelling with visual...

Marketing & Publicity · Article | 04.08.24 How Trade Reviews Affect Library Orders and Bookstore Purchases
by Victoria Sutherland

There is a lot of space devoted to the value of “trade” reviews at publishing...

Business Operations · Article | 04.08.24 Diversifying Revenue Streams: A Comprehensive Guide for New and Growing Publishers
by Alexa Bigwarfe

It’s exciting to start a new publishing house! Maybe you’ve had great success with...

Business Operations · Legal · Marketing & Publicity · Article | 08.04.23 The Future of Artificial Intelligence in Publishing Is Now
by Alesha Brown

Coming off of this year’s IBPA Publishing University, I can tell you artificial...

Marketing & Publicity · Article | 03.01.20 Ready, Set, Launch: Understanding Prepublication Book Marketing
by Deb Vanasse

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Marketing & Publicity · Article | 05.01.19 How Goodreads Can Help Publishers Connect to New Readers
by Bruce Brown

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher -- Bruce Brown Goodreads provides...

Marketing & Publicity · Article | 01.01.19 Looking Back and Foreword: An Interview with Foreword Reviews Victoria Sutherland
by Alexa Schlosser

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent...

Marketing & Publicity · Article | 11.01.18 The Value of Book Reviews
by Seth Dellon

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers...

Marketing & Publicity · Article | 08.31.18 What You Need to Know About Endorsements
by Steve Gillen

PUBLISHED SEPTEMBER/OCTOBER 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans...

Marketing & Publicity · Article | 03.01.18 How to Use Book Bloggers for Promotion and Book Reviews
by David Wogahn

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com -- David...

Marketing & Publicity · Article | 09.01.17 Kickstarting the Cycle
by Joshua Tallent

PUBLISHED SEPTEMBER 2017 by Joshua Tallent, Firebrand Technologies, and Chris Sim, Kadaxis...

Marketing & Publicity · Article | 01.01.17 Don’t Forget About the Reader
by Ebonye Gussine Wilkins

PUBLISHED JANUARY 2017 by Ebonye Gussine Wilkins, Founder, August Rose Press Ebonye...

Marketing & Publicity · Article | 08.03.16 Which Review Outlets Should You Target?
by Kristina Radke

Does winning a book award make a difference? Impact sales? Change an author’s life? We...

Marketing & Publicity · Article | 07.03.14 How to Use Goodreads for Book Promotion
by Cynthia Shannon

When I came to Goodreads last year, I had been working as a book publicist for seven years, so I...

Marketing & Publicity · Article | 12.08.13 A Book Marketing Timeline
by Tanya Hall

Marketing a book is hard work, no doubt. Countless books, articles, blog posts, conference...

Marketing & Publicity · Article | 10.11.13 How Small Publishers Can Still Sell Books
by Martin Shepard

What follows is what we at The Permanent Press have learned over the past 35 years when it comes...

Legal · Article | 02.01.10 What New FTC Guidelines Mean for You: Pointers for Publishers, Authors, Bloggers, and Blurbers
by Jonathan Kirsch

For the first time in nearly 30 years, the Federal Trade Commission has issued new and updated...

Marketing & Publicity · Article | 01.31.06 What the Trades Want: A Guide to Getting Reviews
by Kate Bandos

Getting a book review in one of the trade journals—the periodicals published specifically...