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Articles
Marketing & Publicity
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Article
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10.04.24
Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser
I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...
Marketing & Publicity
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Article
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10.04.24
What’s Needed to Promote a Book Successfully?
by Brian Feinblum
If I asked you “What does it take to promote your book successfully?”, I am likely...
Marketing & Publicity
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Article
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12.13.23
How to Build and Maintain Your Mailing List
by Kimberly A. Catalano
In this digital age, where emails and social media dominate our communication channels, a strong...
Marketing & Publicity
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Article
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12.13.23
Marketing Your Book Without Social Media
by Penny C. Sansevieri
Now more than ever, our time is really limited. And for this reason, skipping or limiting social...
Marketing & Publicity
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Article
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08.04.23
How Social Media Alters the Author-Reader Dynamic
by Morissa Schwartz
Once upon a time, in the pre-internet era, bookstores reigned supreme as the gatekeepers of...
Business Operations
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Article
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06.01.22
Q: What Are Affiliate Links, and How Do I Use Them?
by Erin Wright
As an author contemplating their overall publishing career, a lot of time is spent figuring out...
Marketing & Publicity
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Article
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03.01.21
Pop Quiz: What’s the Best Lead Magnet for Books?
by Budde Velasquez
PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis -- Paige Velasquez...
Marketing & Publicity
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Article
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03.01.19
Want To Sell More Books? Improve Your Website
by Lee Foster
PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author -- Lee Foster...
Marketing & Publicity
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Article
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01.01.18
How to Get 1 Million Page Views
by Brian Feinblum
PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT...
Marketing & Publicity
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Article
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11.01.17
An Author Website Is the Cornerstone of An Author's Platform
by Michele DeFilippo
PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design -- Michele DeFilippoWith...
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