Articles

Marketing & Publicity · Article | 04.01.25 Debunking 5 Myths About Book Marketing
by Jim Alkon

It’s no secret that book marketing can feel like a huge challenge, filled with...

Marketing & Publicity · Article | 02.14.25 Deconstructing the Author Website
by Jeniffer Thompson

Reaching your audience (and selling more books) is perhaps the crux of every publisher’s...

Marketing & Publicity · Article | 10.04.24 Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser

I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...

Marketing & Publicity · Article | 10.04.24 What’s Needed to Promote a Book Successfully?
by Brian Feinblum

If I asked you “What does it take to promote your book successfully?”, I am likely...

Marketing & Publicity · Article | 12.13.23 How to Build and Maintain Your Mailing List
by Kimberly A. Catalano

In this digital age, where emails and social media dominate our communication channels, a strong...

Marketing & Publicity · Article | 12.13.23 Marketing Your Book Without Social Media
by Penny C. Sansevieri

Now more than ever, our time is really limited. And for this reason, skipping or limiting social...

Marketing & Publicity · Article | 08.04.23 How Social Media Alters the Author-Reader Dynamic
by Morissa Schwartz

Once upon a time, in the pre-internet era, bookstores reigned supreme as the gatekeepers of...

Business Operations · Article | 06.01.22 Q: What Are Affiliate Links, and How Do I Use Them?
by Erin Wright

As an author contemplating their overall publishing career, a lot of time is spent figuring out...

Marketing & Publicity · Article | 03.01.21 Pop Quiz: What’s the Best Lead Magnet for Books?
by Budde Velasquez

PUBLISHED MARCH/APRIL 2021 by Paige Velasquez Budde, CEO, Zilker Medis -- Paige Velasquez...

Marketing & Publicity · Article | 03.01.19 Want To Sell More Books? Improve Your Website
by Lee Foster

PUBLISHED MARCH/APRIL 2019 by Lee Foster, Travel and Literary Book Author -- Lee Foster...

Marketing & Publicity · Article | 01.01.18 How to Get 1 Million Page Views
by Brian Feinblum

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT...

Marketing & Publicity · Article | 11.01.17 An Author Website Is the Cornerstone of An Author's Platform
by Michele DeFilippo

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design -- Michele DeFilippoWith...