Most publishers’ media pitches get deleted in five seconds — and it's usually because of fixable mistakes. In this episode of “Inside Independent Publishing (with IBPA),” strategic media coach Mary O’Donohue reveals:
-
why many pitches to the media fail
-
what to send (and never send) once a producer says yes
-
which media formats actually move book sales
-
and more
This episode is essential listening for any publisher who wants press coverage that works.
Mary O’Donohue is a media insider who's spent decades working behind the scenes on high-profile television shows including The Oprah Winfrey Show, The Today Show, NBC Nightly News, and Meet the Press. She’s also a #1 bestselling parenting author and strategic media coach who works with disruptive women nonfiction authors whose book and brilliance belong in the national spotlight. Using her behind-the-scenes publicity and book marketing strategies, Mary's clients have reached media audiences of more than a billion people - without a publicist.