IBPA PubSpot - Media Relations

Marketing & Publicity · Article | 10.04.24 What’s Needed to Promote a Book Successfully?
by Brian Feinblum

If I asked you “What does it take to promote your book successfully?”, I am likely...

Marketing & Publicity · Article | 04.08.24 Reaching Diverse Readers Requires Thinking Outside of the Box
by Jen Rios

“The publishing world is an archaic and white industry.” This statement was...

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 02.01.23 Little Toys, Big Ideas
by Alexa Schlosser

Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...

Marketing & Publicity · Article | 03.01.20 How to Plan a Successful Media Campaign for Your Nonfiction Book
by Maggie Langrick

PUBLISHED MARCH/APRIL 2020 by Maggie Langrick, Founder and Publisher, LifeTree Media --...

Marketing & Publicity · Article | 09.01.18 Steps for Success With a High-Stakes Interview
by Julia Schopick

PUBLISHED SEPTEMBER/OCTOBER 2018 by Julia Schopick, Author and Book Promotion Consultant...

Marketing & Publicity · Article | 08.31.18 Before You Hire a Publicist, Read This!
by Joanne McCall

PUBLISHED SEPTEMBER/OCTOBER 2018 by Joanne McCall, Premier Publicist and Media Training Expert...

Marketing & Publicity · Article | 08.31.18 23 Reasons Why Writers Pursue Book Publicity … Other Than to Generate Book Sales
by Brian Feinblum

PUBLISHED SEPTEMBER/OCTOBER 2018 by Brian Feinblum, Chief Marketing Officer, Media-Connect.com...

Marketing & Publicity · Article | 04.30.18 Using Topics in the News to Get Your Important Messages Out
by Julia Schopick

PUBLISHED MAY/JUNE 2018 by Julia Schopick, Author and Book Promotion Consultant -- ...

Marketing & Publicity · Article | 03.01.18 Making News
by Deb Vanasse

PUBLISHED MARCH/APRIL 2018 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Marketing & Publicity · Article | 12.01.17 Good Q&As in Your Media Packet Lead to Better Interviews
by Julia Schopick

PUBLISHED DECEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant -- ...

Marketing & Publicity · Article | 07.01.17 Using National Months, Weeks, and Days to Promote Your Book
by Julia Schopick

PUBLISHED JULY 2017 by Julia Schopick, Author and Book Promotion Consultant -- Julie...

Marketing & Publicity · Article | 04.01.17 Lesson Learned: Life-Saving Survival Skills
by George DeVault

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! George DeVault How one...

Marketing & Publicity · Article | 04.01.17 The Value of Professional Book Promotion
by Brian Feinblum

PUBLISHED APRIL 2017 by Brian Feinblum, Chief Marketing Officer, Media Connect Brian...

Marketing & Publicity · Article | 04.01.17 Does Book Publicity Still Matter?
by Deb Vanasse

PUBLISHED APRIL 2017 by Deb Vanasse, Reporter, IBPA Independent Deb Vanasse To get...

Marketing & Publicity · Article | 09.01.16 Taking to the Waves: Using Radio to Get the Word Out
by Julia Schopick

You’ve just published a book with an important message—one you and your author hope...

Marketing & Publicity · Article | 08.03.16 Pre-Publication Promotion Tips
by Jennifer Geist

In this monthly feature, we seek out helpful answers from publishing experts to questions...

Marketing & Publicity · Article | 06.11.15 Five Things to Do When Hiring a Publicist
by Crystal Patriarche

Hiring a publicity person or firm can be scary. It’s expensive; there’s no guarantee...

Marketing & Publicity · Article | 09.13.14 10 Lessons I Learned From My PR Campaign
by Robert Matzen

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable...

Marketing & Publicity · Article | 10.11.13 How Small Publishers Can Still Sell Books
by Martin Shepard

What follows is what we at The Permanent Press have learned over the past 35 years when it comes...

Marketing & Publicity · Article | 07.02.13 Working with an Outside Book Publicist
by Cynthia Shannon

Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...

Marketing & Publicity · Article | 03.01.12 Major Media Coverage: Dillman Karate International’s Strategy for Success
by Linda Carlson

George Dillman’s a small publisher. His company, Dillman Karate International, publishes a...

Marketing & Publicity · Article | 11.01.10 Anatomy of a Review Slip
by Kate Siegel Bandos

For more than 25 years, I have been affixing a review slip to every review copy I send out to...

Legal · Article | 02.01.10 What New FTC Guidelines Mean for You: Pointers for Publishers, Authors, Bloggers, and Blurbers
by Jonathan Kirsch

For the first time in nearly 30 years, the Federal Trade Commission has issued new and updated...

Marketing & Publicity · Article | 02.01.09 The Hostile Host: How to Get Your Message on the Air in Spite of a Media Bully
by Roberta Gale Vanderslice

Remember those school bullies? The ones who yelled at or beat up anyone they didn’t like?...

Marketing & Publicity · Article | 12.01.06 Publicity Resources
by Kate Siegel Bandos

There are many excellent ways to build a media list that is best targeted to a given book and...

Marketing & Publicity · Article | 09.01.06 Seeding the Audience: A Different Approach to Talk-Show Publicity
by Ellen Ratner

During publicity campaigns for issue-oriented books, you can seed talk-show audiences. This does...

Marketing & Publicity · Article | 01.31.06 What the Trades Want: A Guide to Getting Reviews
by Kate Bandos

Getting a book review in one of the trade journals—the periodicals published specifically...

Legal · Article | 07.01.04 Who Owns an Interview? Insights into Copyright Cases
by Lloyd L. Rich

Interviews are frequently an important element of a book, and copyright law permits an author to...

Marketing & Publicity · Article | 02.29.04 Radio Time Slots: A Quick Analysis of Interview Opportunities

Radio has a set pattern of listening: During certain days–and certain times of the...

Marketing & Publicity · Article | 02.29.04 Eight Reasons to Send a Cover Letter with Your Press Release
by Jeffrey Dobkin

I got back to the peace and quiet of my own office. Took off my tie. Took off my suit, and my...

Marketing & Publicity · Article | 01.31.04 The Publicity Schedule: What You Need to Know About Lead Times If You Want Your Best Shot at Coverage
by Kate Bandos

In real estate they say the three most important considerations are location, location, and...

Marketing & Publicity · Article | 01.01.04 What Makes a Guest Great? Tips from Talk Show Pros
by Roberta Gale

If you’re interested in promoting a book on radio or TV shows, you’ve probably...

Article · Marketing | 12.31.96 Sample Publicity Worksheet
by Curt Matthews

We have put together this basic information sheet to demystify the process of book publicity for...

Article · Marketing | 12.01.96 When an Author's Ready to Talk, Here's How to Get Shows Listening
by Robin Quinn

The environment of radio and television talk shows is fast-paced, and competition for...

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