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Article
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08.31.03
How to Compete in the College Textbook Market
by Mary Ellen Lepionka
Today, by size and by revenue, the American college textbook market is dominated by seven giant...
Distribution
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Article
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05.31.02
Niche Marketing to Schools
by Jeanne Warren Lindsay
One of the best niches for small publishers lies within the school system. Yes, the big...
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