Marketing & Publicity

Marketing & Publicity · Podcast | 06.29.23 How Publishers Can Maximize An Author’s Brand & Avoid Book Marketing Burnout
by Jeniffer Thompson

Book marketing isn’t just about selling books, it’s about building a reputation and...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Podcast | 05.25.23 How to Build Book Buzz with Social Media Influencers
by Emily Lyman

Social media can be an excellent tool for publishers to build brand awareness and garner...

Marketing & Publicity · Podcast | 02.22.23 How To Maximize Your Success Working with a Book Publicist
by Olivia McCoy

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...