Marketing & Publicity

Marketing & Publicity · Article | 09.01.21 Disruption Through Brand Building
by Hannah Gordon

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing...

Marketing & Publicity · Podcast | 06.22.21 Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
by Rachel Noorda

What encourages people to buy a book? How do people discover books? Knowing book consumer buying...

Marketing & Publicity · Webinar | 04.20.21 Driving Discoverability, Building Audience, and Engaging Readers
by Mary McAveney

Supercharge your business by learning the best practices of reaching an audience of your own,...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon Some may recall a decade ago when major media...

Marketing & Publicity · Article | 07.01.19 How Book Publishers Can Brand Themselves With the Help of Their Authors
by Brian Feinblum

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect...

Marketing & Publicity · Article | 02.28.19 Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself
by Mark Coker

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords -- Mark CokerHere, Mark...