Marketing & Publicity

Marketing & Publicity · Webinar | 11.09.21 Readers + Ratings = Engagement
by Lis Anna-Langston

Explore all levels of launching on a budget with Lis Anna-Langston’s formula for success:...

Marketing & Publicity · Podcast | 06.22.21 Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
by Rachel Noorda

What encourages people to buy a book? How do people discover books? Knowing book consumer buying...

Marketing & Publicity · Article | 03.01.20 Ready, Set, Launch: Understanding Prepublication Book Marketing
by Deb Vanasse

PUBLISHED MARCH/APRIL 2020 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Marketing & Publicity · Article | 05.01.19 How Goodreads Can Help Publishers Connect to New Readers
by Bruce Brown

PUBLISHED MAY/JUNE 2019 by Bruce Brown, Author-Publisher -- Bruce Brown Goodreads provides...

Marketing & Publicity · Article | 01.01.19 Looking Back and Foreword: An Interview with Foreword Reviews Victoria Sutherland
by Alexa Schlosser

PUBLISHED JANUARY/FEBRUARY 2019 interview by Alexa Schlosser, Managing Editor, IBPA Independent...

Marketing & Publicity · Article | 11.01.18 The Value of Book Reviews
by Seth Dellon

PUBLISHED NOVEMBER/DECEMBER 2018 by Seth Dellon, Director of Strategic Development, Publishers...