What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns. Portland State University Director of Publishing Dr. Rachel Noorda co-authored a report on this and gives us the details.
Related Topics
Amazon,
Social Media,
Direct to Consumer,
Bookstores: Online,
Bookstores: Brick-and-Mortar,
Library,
Diversity, Equity & Inclusion,
Metadata,
Branding,
Reviews,
Advertising