What encourages people to buy a book? How do people discover books? Knowing book consumer buying habits can be a huge help in creating successful book marketing campaigns. Portland State University Director of Publishing Dr. Rachel Noorda co-authored a report on this and gives us the details.
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Advertising,
Amazon,
Bookstores: Brick-and-Mortar,
Bookstores: Online,
Branding,
Direct to Consumer,
Diversity, Equity & Inclusion,
Library,
Metadata,
Reviews,
Social Media