Marketing & Publicity

Marketing & Publicity · Article | 06.11.15 Five Things to Do When Hiring a Publicist
by Crystal Patriarche

Hiring a publicity person or firm can be scary. It’s expensive; there’s no guarantee...

Marketing & Publicity · Article | 09.13.14 10 Lessons I Learned From My PR Campaign
by Robert Matzen

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable...

Marketing & Publicity · Article | 10.11.13 How Small Publishers Can Still Sell Books
by Martin Shepard

What follows is what we at The Permanent Press have learned over the past 35 years when it comes...

Marketing & Publicity · Article | 07.02.13 Working with an Outside Book Publicist
by Cynthia Shannon

Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...

Marketing & Publicity · Article | 03.01.12 Major Media Coverage: Dillman Karate International’s Strategy for Success
by Linda Carlson

George Dillman’s a small publisher. His company, Dillman Karate International, publishes a...

Marketing & Publicity · Article | 11.01.10 Anatomy of a Review Slip
by Kate Siegel Bandos

For more than 25 years, I have been affixing a review slip to every review copy I send out to...