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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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12.01.06
Publicity Resources
by Kate Siegel Bandos
There are many excellent ways to build a media list that is best targeted to a given book and...
Marketing & Publicity
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Article
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09.01.06
Seeding the Audience: A Different Approach to Talk-Show Publicity
by Ellen Ratner
During publicity campaigns for issue-oriented books, you can seed talk-show audiences. This does...
Marketing & Publicity
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Article
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01.31.06
What the Trades Want: A Guide to Getting Reviews
by Kate Bandos
Getting a book review in one of the trade journals—the periodicals published specifically...
Marketing & Publicity
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Article
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02.29.04
Radio Time Slots: A Quick Analysis of Interview Opportunities
Radio has a set pattern of listening: During certain days–and certain times of the...
Marketing & Publicity
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Article
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02.29.04
Eight Reasons to Send a Cover Letter with Your Press Release
by Jeffrey Dobkin
I got back to the peace and quiet of my own office. Took off my tie. Took off my suit, and my...
Marketing & Publicity
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Article
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01.31.04
The Publicity Schedule: What You Need to Know About Lead Times If You Want Your Best Shot at Coverage
by Kate Bandos
In real estate they say the three most important considerations are location, location, and...
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