Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader’s preferences, so NetGalley’s Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.
Katie Versluis is a customer success manager at NetGalley. She works closely with authors and publishers of all shapes and sizes, helping their books reach the hands of passionate book advocates and industry professionals. She is a graduate of Brock University and Humber College's Creative Book Publishing Program.
Hallie Fields is the Social Media Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. She is a former librarian and a graduate of UNC-Greensboro's Library and Information Science MLIS program.