IBPA PubSpot - Social Media

Marketing & Publicity · Article | 04.01.25 Debunking 5 Myths About Book Marketing
by Jim Alkon

It’s no secret that book marketing can feel like a huge challenge, filled with...

Marketing & Publicity · Article | 02.14.25 Budget-Friendly Marketing Strategies
by Rick Lite

Marketing a book can be one of the most challenging aspects of the publishing process,...

Marketing & Publicity · Article | 02.14.25 Should You Be on TikTok?
by Deb Vanasse

Editor’s Note: As of January 2025 when this article was originally published in the...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Marketing & Publicity · Article | 04.08.24 Reaching Diverse Readers Requires Thinking Outside of the Box
by Jen Rios

“The publishing world is an archaic and white industry.” This statement was...

Marketing & Publicity · Article | 12.13.23 How to Build and Maintain Your Mailing List
by Kimberly A. Catalano

In this digital age, where emails and social media dominate our communication channels, a strong...

Marketing & Publicity · Article | 12.13.23 Marketing Your Book Without Social Media
by Penny C. Sansevieri

Now more than ever, our time is really limited. And for this reason, skipping or limiting social...

Marketing & Publicity · Article | 08.04.23 How Social Media Alters the Author-Reader Dynamic
by Morissa Schwartz

Once upon a time, in the pre-internet era, bookstores reigned supreme as the gatekeepers of...

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 04.05.23 Building Reader Communities: The Marketing Advantage
by Deb Vanasse

Book marketing is a multifaceted venture, but at its core, it’s all about connecting with...

Business Operations · Industry News · Article | 02.01.23 Thoughts on Navigating Four Big Industry Changes
by Annette Hobbs Magier

As I think about where we’re at in publishing today, the first thing that comes to mind is...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 03.01.22 How to Build Your Brand to Sell Directly to Consumers
by Raj Barman

These days, most top brands sell directly to their consumers in addition to selling retail. In...

Marketing & Publicity · Article | 03.01.22 Social Media Stretch
by Victoria Sutherland

The world has experienced huge societal changes over the past couple years, with corresponding...

Marketing & Publicity · Article | 11.01.21 Tapping Into #BookTok: A Case Study, Part I
by Desiree Duffy

PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château -- Desireé...

Marketing & Publicity · Article | 11.01.21 TikTok: The Tool All Publishers And Authors Should Be Using
by Alexa Bigwarfe

PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director,...

Marketing & Publicity · Article | 03.01.21 Getting Social: Give Your Social Media Presence a Boost to Sell More Books
by Matthew Winner

PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About -- ...

Marketing & Publicity · Article | 11.01.20 Roundtable: Podcasting Perspectives
by Alexa Schlosser

PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent...

Marketing & Publicity · Article | 09.01.20 Silver Linings: How the Pandemic Led Me to Create Short Book Videos
by Abbie Rolnick

PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon Some may recall a decade ago when major media...

Marketing & Publicity · Article | 11.01.19 How Facebook Can Help You Sell More Books
by Bruce Brown

PUBLISHED NOV/DEC 2019 by Bruce Brown, Author-Publisher -- Bruce Brown A few weeks...

Marketing & Publicity · Article | 09.01.19 The Best-Kept Book Marketing Secret
by Adam Cushman

PUBLISHED SEPT/OCT 2019 by Adam Cushman, Owner, Film 14 -- Adam Cushman A case study...

Marketing & Publicity · Article | 06.30.19 Content Marketing: Turning a One-Night Stand into a Relationship
by Meghan Harvey

PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl...

Marketing & Publicity · Article | 03.01.19 Collective Engagement: Authors and Publishers Marketing Together
by Deb Vanasse

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine - Deb...

Marketing & Publicity · Article | 03.01.19 Influencer Marketing: The Cost-Effective Way to Sell Your First Book
by Anja Skrba

PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager -- Anja Skrba How...

Marketing & Publicity · Article | 03.01.19 Facebook Groups: A Must-Use Promotional Resource For Authors
by Julia Schopick

PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author -- Julie Schopick Active...

Marketing & Publicity · Article | 01.01.19 How LinkedIn Can Be Your Moneymaking Friend
by Bruce Brown

PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author-Publisher -- Bruce BrownFind out...

Marketing & Publicity · Article | 01.01.19 Grow Your Independent Publishing Company On Your Drive To Work
by Peter Goodman

PUBLISHED JANUARY/FEBRUARY 2019 interview by IBPA Independent -- Peter Goodman,...

Marketing & Publicity · Article | 11.01.18 Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion
by Laurence O'Bryan

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O'Bryan, Author & Founder of BooksGoSocial...

Marketing & Publicity · Article | 03.01.18 How to Use Book Bloggers for Promotion and Book Reviews
by David Wogahn

PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com -- David...

Marketing & Publicity · Article | 01.01.18 It’s All About the Hustle: 5 Ways to Promote Your Work
by Kelly Abbott

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street -- Kelly...

Marketing & Publicity · Article | 01.01.18 How to Get 1 Million Page Views
by Brian Feinblum

PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT...

Marketing & Publicity · Article | 09.01.17 Commenting: An Underused Way to Promote Your Books Online
by Julia Schopick

PUBLISHED SEPTEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant -- ...

Marketing & Publicity · Article | 08.01.17 Should You Share It All on Social Media?
by Georgia McBride

PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group - Georgia...

Marketing & Publicity · Article | 04.01.17 The Ever-Changing State of Social Media and Book Marketing
by Jandra Sutton

PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant ...

Marketing & Publicity · Article | 04.01.17 Book Marketing Techniques That Don’t Work Anymore
by Rachel Rueben

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Rachel Rueben Indie...

Marketing & Publicity · Article | 03.01.17 Using Facebook to Spread Your Book’s Important Message
by Julia Schopick

PUBLISHED MARCH 2017 by Julia Schopick, Author and Book Promotion Consultant -- Julie...

Industry News · Article | 03.01.17 Permeable Publishing
by Jane Friedhoff

PUBLISHED MARCH 2017 by Jane Friedhoff, Creative Researcher, The Office for Creative...

Marketing & Publicity · Article | 01.31.17 Twitter for Those Who Don’t Want to Tweet
by David Wogahn

PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com David...

Marketing & Publicity · Article | 09.01.15 Headlines That Make Blog Posts Go Viral
by Jon Morrow

If you write for any serious purpose, you learn very quickly that you can’t afford to...

Marketing & Publicity · Article | 12.16.14 A Social Media Pep Talk with Pointers
by Mary Shafer

Even today, many publishers seem not to understand what social media can do for their...

Marketing & Publicity · Article | 09.07.14 The Socialfication Imperative
by Christopher Surdak

Now that social media sites are allowing all of us to form and participate in digital...

Business Operations · Article | 01.06.14 5 Ways to Repurpose Your Book Content for More Exposure and More Sales
by Kristen Eckstei

Repurposing is too often overlooked as a source of income and a marketing tool. Your published...

Marketing & Publicity · Article | 10.14.13 All Aboard the Blog Tour
by Mary Ann F. Kohl

or How to Promote a New Title with an Interactive Launch Many authors and publishers are...

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