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A Publishing Resource Center from the Independent Book Publishers Association
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Articles
Marketing & Publicity
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Article
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08.04.23
How Social Media Alters the Author-Reader Dynamic
by Morissa Schwartz
Once upon a time, in the pre-internet era, bookstores reigned supreme as the gatekeepers of...
Marketing & Publicity
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Article
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06.06.23
The Art of Running a Giveaway
by Amanda Marquette
In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...
Marketing & Publicity
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Article
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06.06.23
Authors as Influencers
by Deb Vanasse
If publishers had magic wands, some would surely use them to transform every one of their...
Marketing & Publicity
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Article
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04.05.23
Building Reader Communities: The Marketing Advantage
by Deb Vanasse
Book marketing is a multifaceted venture, but at its core, it’s all about connecting with...
Business Operations
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Industry News
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Article
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02.01.23
Thoughts on Navigating Four Big Industry Changes
by Annette Hobbs Magier
As I think about where we’re at in publishing today, the first thing that comes to mind is...
Marketing & Publicity
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Article
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02.01.23
The Evolution of Social Media Marketing
by Morissa Schwartz
A newspaper slogan once said, “Why would we shout it out loud when we could put it in...
Marketing & Publicity
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Article
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03.01.22
How to Build Your Brand to Sell Directly to Consumers
by Raj Barman
These days, most top brands sell directly to their consumers in addition to selling retail. In...
Marketing & Publicity
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Article
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03.01.22
Social Media Stretch
by Victoria Sutherland
The world has experienced huge societal changes over the past couple years, with corresponding...
Marketing & Publicity
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Article
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11.01.21
Tapping Into #BookTok: A Case Study, Part I
by Desiree Duffy
PUBLISHED NOVEMBER/DECEMBER 2021 by Desireé Duffy, Founder, Black Château -- Desireé...
Marketing & Publicity
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Article
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11.01.21
TikTok: The Tool All Publishers And Authors Should Be Using
by Alexa Bigwarfe
PUBLISHED NOVEMBER/DECEMBER 2021 by Alexa Bigwarfe, the founder and creative director,...
Marketing & Publicity
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Article
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03.01.21
Getting Social: Give Your Social Media Presence a Boost to Sell More Books
by Matthew Winner
PUBLISHED MARCH/APRIL 2021 by Matthew Winner, Head of podcast, A Kids Book About -- Matthew...
Marketing & Publicity
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Article
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11.01.20
Roundtable: Podcasting Perspectives
by Alexa Schlosser
PUBLISHED NOVEMBER/DECEMBER 2020 Compiled by Alexa Schlosser, Managing Editor, IBPA Independent...
Marketing & Publicity
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Article
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09.01.20
Silver Linings: How the Pandemic Led Me to Create Short Book Videos
by Abbie Rolnick
PUBLISHED SEPTEMBER/OCTOBER 2020 by Abbe Rolnick, Author, Generations of Secrets series -- ...
Marketing & Publicity
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Article
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01.01.20
Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon
PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com -- Jim AlkonSome may...
Marketing & Publicity
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Article
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11.01.19
How Facebook Can Help You Sell More Books
by Bruce Brown
PUBLISHED NOV/DEC 2019 by Bruce Brown, Author-Publisher -- Bruce Brown A few weeks ago, I...
Marketing & Publicity
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Article
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09.01.19
The Best-Kept Book Marketing Secret
by Adam Cushman
PUBLISHED SEPT/OCT 2019 by Adam Cushman, Owner, Film 14 -- Adam Cushman A case study on the...
Marketing & Publicity
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Article
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06.30.19
Content Marketing: Turning a One-Night Stand into a Relationship
by Meghan Harvey
PUBLISHED JULY/AUGUST 2019 by Meghan Harvey, Executive Director of Independent Publishing, Girl...
Marketing & Publicity
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Article
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03.01.19
Collective Engagement: Authors and Publishers Marketing Together
by Deb Vanasse
PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine - Deb...
Marketing & Publicity
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Article
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03.01.19
Influencer Marketing: The Cost-Effective Way to Sell Your First Book
by Anja Skrba
PUBLISHED MARCH/APRIL 2019 by Anja Skrba, Content Creation Manager -- Anja Skrba How can...
Marketing & Publicity
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Article
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03.01.19
Facebook Groups: A Must-Use Promotional Resource For Authors
by Julia Schopick
PUBLISHED MARCH/APRIL 2019 by Julia Schopick, Author -- Julie Schopick Active involvement in...
Marketing & Publicity
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Article
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01.01.19
How LinkedIn Can Be Your Moneymaking Friend
by Bruce Brown
PUBLISHED JANUARY/FEBRUARY 2019 by Bruce Brown, Author-Publisher -- Bruce BrownFind out how...
Marketing & Publicity
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Article
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01.01.19
Grow Your Independent Publishing Company On Your Drive To Work
by Peter Goodman
PUBLISHED JANUARY/FEBRUARY 2019 interview by IBPA Independent -- Peter Goodman, publisher of...
Marketing & Publicity
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Article
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11.01.18
Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion
by Laurence O'Bryan
PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O'Bryan, Author & Founder of BooksGoSocial -- ...
Marketing & Publicity
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Article
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03.01.18
How to Use Book Bloggers for Promotion and Book Reviews
by David Wogahn
PUBLISHED MARCH/APRIL 2018 by David Wogahn, President, AuthorImprints.com -- David WogahnBook...
Marketing & Publicity
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Article
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01.01.18
It’s All About the Hustle: 5 Ways to Promote Your Work
by Kelly Abbott
PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street -- Kelly Abbott When...
Marketing & Publicity
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Article
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01.01.18
How to Get 1 Million Page Views
by Brian Feinblum
PUBLISHED JANUARY/FEBRUARY 2018 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT --...
Marketing & Publicity
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Article
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09.01.17
Commenting: An Underused Way to Promote Your Books Online
by Julia Schopick
PUBLISHED SEPTEMBER 2017 by Julia Schopick, Author and Book Promotion Consultant -- Julie...
Marketing & Publicity
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Article
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08.01.17
Should You Share It All on Social Media?
by Georgia McBride
PUBLISHED AUGUST 2017 by Georgia McBride, Owner, Georgia McBride Media Group - Georgia...
Marketing & Publicity
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Article
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04.01.17
The Ever-Changing State of Social Media and Book Marketing
by Jandra Sutton
PUBLISHED APRIL 2017 by Jandra Sutton, author coach and digital marketing consultant Jandra...
Marketing & Publicity
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Article
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04.01.17
Book Marketing Techniques That Don’t Work Anymore
by Rachel Rueben
PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Rachel Rueben Indie authors...
Marketing & Publicity
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Article
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03.01.17
Using Facebook to Spread Your Book’s Important Message
by Julia Schopick
PUBLISHED MARCH 2017 by Julia Schopick, Author and Book Promotion Consultant -- Julie...
Industry News
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Article
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03.01.17
Permeable Publishing
by Jane Friedhoff
PUBLISHED MARCH 2017 by Jane Friedhoff, Creative Researcher, The Office for Creative...
Marketing & Publicity
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Article
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01.31.17
Twitter for Those Who Don’t Want to Tweet
by David Wogahn
PUBLISHED FEBRUARY 2017 by David Wogahn, President, AuthorImprints.com David Wogahn How...
Marketing & Publicity
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Article
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09.01.15
Headlines That Make Blog Posts Go Viral
by Jon Morrow
If you write for any serious purpose, you learn very quickly that you can’t afford to...
Marketing & Publicity
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Article
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12.16.14
A Social Media Pep Talk with Pointers
by Mary Shafer
Even today, many publishers seem not to understand what social media can do for their...
Marketing & Publicity
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Article
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09.07.14
The Socialfication Imperative
by Christopher Surdak
Now that social media sites are allowing all of us to form and participate in digital...
Business Operations
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Article
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01.06.14
5 Ways to Repurpose Your Book Content for More Exposure and More Sales
by Kristen Eckstei
Repurposing is too often overlooked as a source of income and a marketing tool. Your published...
Marketing & Publicity
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Article
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10.14.13
All Aboard the Blog Tour
by Mary Ann F. Kohl
or How to Promote a New Title with an Interactive Launch Many authors and publishers are...
Recent Articles
Business Operations
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Podcast
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11.30.23
Solutions to Common Challenges that Independent Publishers Run Into
by Tamara Mayo
Independent publishers run into many of the same challenges with publishing, so the best way to...
Marketing & Publicity
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Webinar
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11.08.23
11 Ways to Market Your Audiobook
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