In a crowded marketplace, a well-executed in-person event can do more than sell books—it can elevate a publisher’s brand, build lasting reader relationships, and open doors to new opportunities.
In this episode, W. Brand Publishing Founder JuLee Brand dives into practical, real-world advice for independent publishers who want to turn live events into powerful marketing and sales engines.
Topics include:
• what materials you need to bring
• smart logistical planning that keeps your event running smoothly
• proven strategies for promoting your appearance and drawing a crowd
• and more!
If you’re ready to boost book sales and expand your publishing company’s visibility, this conversation is for you.
JuLee Brand is a graphic designer, art director, publisher, and storyteller with over 30 years of experience across music, television, and publishing. Founder of W. Brand Publishing and StorySessions™, she specializes in helping authors uncover clarity, meaning, and connection through guided conversation. Her work is rooted in a simple belief: words—and how they’re presented—matter.