Articles

Distribution · Article | 10.04.24 The Advantage of Direct-to-Consumer Marketing and Selling
by Paige Allen

The trend of direct-to-consumer (DTC) marketing and selling empowers indie authors and...

Distribution · Article | 10.04.24 The Rising Appeal of Direct Book Sales
by Abe Ogden

It’s been a tumultuous few years in the bookselling world. The pandemic seemed to...

Distribution · Article | 10.04.24 Secrets to Direct-to-Consumer Success
by Deb Vanasse

Customers want to matter. But with giant online retailers like Amazon controlling consumer data,...

Business Operations · Article | 04.08.24 Diversifying Revenue Streams: A Comprehensive Guide for New and Growing Publishers
by Alexa Bigwarfe

It’s exciting to start a new publishing house! Maybe you’ve had great success with...

Business Operations · Article | 04.08.24 New and Diverse Publishing Models
by Deb Vanasse

Once upon a time, books came into the world either through a traditional publisher that funded...

Business Operations · Article | 02.07.24 Shifting Strategically
by Alexa Schlosser

Summer Stewart is the publisher at Unsolicited Press, a small yet dynamic publishing house based...

Marketing & Publicity · Article | 10.12.23 Behind the Booth: Expert Tips on Navigating Book Fairs
by Alexa Schlosser

Attending book fairs and festivals can offer numerous benefits for independent publishers,...

Distribution · Article | 10.12.23 5 Nontraditional Book Revenue Models
by Jared Kuritz

The publishing industry has never been more accessible. There are more opportunities and avenues...

Distribution · Article | 08.04.23 Indie Press + Indie Bookstore = Indie Success
by Michele McAvoy

A boxing match. Two opponents, quite different. The heavyweight champion: towering, muscular,...

Marketing & Publicity · Article | 06.06.23 The Art of Running a Giveaway
by Amanda Marquette

In the world of books, nothing is more valuable than word-of-mouth marketing. While there are...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 04.05.23 Building Reader Communities: The Marketing Advantage
by Deb Vanasse

Book marketing is a multifaceted venture, but at its core, it’s all about connecting with...

Distribution · Article | 10.01.22 Making the Most of Your Market: Alternatives to Traditional Distribution
by Deb Vanasse

You’ve got quality titles with stellar, well-designed content. You know your market, and...

Marketing & Publicity · Article | 03.01.22 Owning the Customer Journey
by Sarah Gilbert

As someone who has been in publishing since the early 2000s, it’s fascinating to observe...

Distribution · Article | 05.01.21 A Direct Approach: Spotlight on Jelani Memory and "A Kids Book About"
by Alexa Schlosser

PUBLISHED MAY/JUNE 2021 interview by Alexa Schlosser, Managing Editor, IBPA Independent...

Distribution · Article | 09.01.20 Build Your Brand, Build Your Audience, Sell Books Direct
by Stephanie Miles

PUBLISHED SEPTEMBER/OCTOBER 2020 by David and Stephanie Miles, Founders, Bushel & Peck Books...

Distribution · Article | 05.01.20 Selling Direct: Exploring Direct-to-Consumer (DTC) Sales
by Deb Vanasse

PUBLISHED MAY/JUNE 2020 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Distribution · Article | 09.01.18 Distribution Is About Finding Your Tribe
by Shannon Okey

PUBLISHED SEPTEMBER/OCTOBER 2018 by Shannon Okey, Founder, Cooperative Press -- Shannon...

Distribution · Article | 03.01.18 The Beauty of Hand-Selling Books
by Gail Kearns

PUBLISHED MARCH/APRIL 2018 by Gail M. Kearns, President, To Press & Beyond -- Gail M....

Distribution · Article | 03.01.17 Breaking Up With Amazon
by Adam McLane

PUBLISHED MARCH 2017 by Adam McLane, Partner, The Youth Cartel -- Adam McLane In...

Distribution · Article | 02.01.16 How to Track Down Profitable Niche Markets
by Lynn Rosen

The publishers in this month’s IBPA Independent Roundtable have had great success selling...

Distribution · Article | 09.01.12 First Try a Trade Show: The Dogwise Success Story
by Linda Carlson

The Woodward family got into publishing by going to the dogs, founder Charlene Woodward said...

Distribution · Article | 05.01.07 Tap Into the Homeschool Market
by Sarah Bolme

The homeschool phenomenon is growing. Currently, more than 2 million children in the United...

Distribution · Article | 03.31.06 Better Than Bookstores: Prime Channels for Selling Children’s Books
by Florrie Binford Kichler

I love bookstores. I shop in bookstores. I’m in a bookstore every week without fail....

Marketing & Publicity · Article | 01.31.05 How to Behave at a Book Fair: Tips on Getting the Most from the Experience
by Christine Louise Hohlbaum

Before I attended my first book fair, I asked around for advice. What should I expect? How...

Distribution · Article | 08.01.04 Selling to Specialty Stores
by Brian Jud

Every store that sells a product related to your book’s topic can be a source of sales for...