Articles

Business Operations · Article | 06.01.22 Q: What Are Affiliate Links, and How Do I Use Them?
by Erin Wright

As an author contemplating their overall publishing career, a lot of time is spent figuring out...

Distribution · Article | 06.01.22 What Amazon Inventorying Books Could Mean for Indies
by Kathryn Sparks

In the publishing industry, getting a book on the shelves at a retail store is a reason for...

Marketing & Publicity · Article | 03.01.22 How to Build Your Brand to Sell Directly to Consumers
by Raj Barman

These days, most top brands sell directly to their consumers in addition to selling retail. In...

Marketing & Publicity · Article | 01.01.22 How to Use Amazon KDP A+ Content for Books
by David Wogahn

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com -- David...

Distribution · Article | 09.01.21 Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy
by Erin Wright

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author -- Erin Wright 10...

Legal · Distribution · Article | 05.01.20 The Curious Incident of the Red Tractor Rental in the Nighttime
by Lee Klancher

PUBLISHED MAY/JUNE 2020 by Lee Klancher, Founder & Publisher, Octane Press -- Lee KlancherAs...

Marketing & Publicity · Article | 02.29.20 Targeting Book Sales With Amazon Advertising
by Ian Lamont

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media-- Ian Lamont You can target...

Distribution · Article | 05.01.18 Board Member’s Memo: How to Use Amazon Advantage to Sell Books
by Ian Lamont

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media -- Ian Lamont Can Amazon Advantage...

Distribution · Article | 03.01.17 Breaking Up With Amazon
by Adam McLane

PUBLISHED MARCH 2017 by Adam McLane, Partner, The Youth Cartel -- Adam McLane In January,...

Marketing & Publicity · Article | 01.01.17 Board Member’s Memo: How to Use Amazon Ads to Boost Sales
by Ian Lamont

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media -- Ian Lamont Online and mobile...

Distribution · Article | 09.04.14 Exclusive Is Actually Optional at Amazon
by Mark Coker

There's some confusion among authors, publishers, and media people about the difference...

Distribution · Article | 06.01.12 Why Don't Those Sales Figures Match?
by Aaron Shepard

It’s common for new publishers who use Lightning Source to hang on their computers trying...

Distribution · Article | 02.01.12 Keeping an Eye on Amazon: Amazon as a Disruptive Force / Amazon’s Dominance and DRM
by Mike Shatzkin

“I’m usually the one wearing the target on my chest.” The speaker was an...

Distribution · Article | 04.01.06 Take Full Advantage of Amazon
by Brent Sampson

As the president of an on-demand publishing company, I have seen authors earn hundreds,...

Distribution · Article | 12.01.02 Untangling the Commission Confusion: An Interview with Jeff Peterson, Advantage Director at Amazon
by Pat Bell

Question: A big question has come up from PMA members about Amazon.com’s policies on...