Articles

Marketing & Publicity · Article | 06.03.24 Mastering Keyword Research for Indie Publishers
by Kimberly A. Catalano

In a digital age where the internet reigns supreme, the success of your book largely depends on...

Production · Distribution · Article | 04.08.24 Disruptions You Should Know About (and How There Could be Opportunities for You)
by Adeline Lui

After having come out on the other side of the biggest disruption to have taken place in our...

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...

Business Operations · Article | 06.01.22 Q: What Are Affiliate Links, and How Do I Use Them?
by Erin Wright

As an author contemplating their overall publishing career, a lot of time is spent figuring out...

Distribution · Article | 06.01.22 What Amazon Inventorying Books Could Mean for Indies
by Kathryn Sparks

In the publishing industry, getting a book on the shelves at a retail store is a reason for...

Marketing & Publicity · Article | 03.01.22 How to Build Your Brand to Sell Directly to Consumers
by Raj Barman

These days, most top brands sell directly to their consumers in addition to selling retail. In...

Marketing & Publicity · Article | 01.01.22 How to Use Amazon KDP A+ Content for Books
by David Wogahn

PUBLISHED JANUARY/FEBRUARY 2022 by David Wogahn, President, AuthorImprints.com -- David...

Distribution · Article | 09.01.21 Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy
by Erin Wright

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author -- Erin...

Legal · Distribution · Article | 05.01.20 The Curious Incident of the Red Tractor Rental in the Nighttime
by Lee Klancher

PUBLISHED MAY/JUNE 2020 by Lee Klancher, Founder & Publisher, Octane Press -- Lee...

Marketing & Publicity · Article | 02.29.20 Targeting Book Sales With Amazon Advertising
by Ian Lamont

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media-- Ian Lamont You can...

Distribution · Article | 05.01.18 Board Member’s Memo: How to Use Amazon Advantage to Sell Books
by Ian Lamont

PUBLISHED MAY/JUNE 2018 by Ian Lamont, Founder, i30 Media -- Ian Lamont Can Amazon...

Distribution · Article | 03.01.17 Breaking Up With Amazon
by Adam McLane

PUBLISHED MARCH 2017 by Adam McLane, Partner, The Youth Cartel -- Adam McLane In...

Marketing & Publicity · Article | 01.01.17 Board Member’s Memo: How to Use Amazon Ads to Boost Sales
by Ian Lamont

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media -- Ian Lamont Online and...

Distribution · Article | 09.04.14 Exclusive Is Actually Optional at Amazon
by Mark Coker

There's some confusion among authors, publishers, and media people about the difference...

Distribution · Article | 06.01.12 Why Don't Those Sales Figures Match?
by Aaron Shepard

It’s common for new publishers who use Lightning Source to hang on their computers trying...

Distribution · Article | 02.01.12 Keeping an Eye on Amazon: Amazon as a Disruptive Force / Amazon’s Dominance and DRM
by Mike Shatzkin

“I’m usually the one wearing the target on my chest.” The speaker was an...

Distribution · Article | 04.01.06 Take Full Advantage of Amazon
by Brent Sampson

As the president of an on-demand publishing company, I have seen authors earn hundreds,...

Distribution · Article | 12.01.02 Untangling the Commission Confusion: An Interview with Jeff Peterson, Advantage Director at Amazon
by Pat Bell

Question: A big question has come up from PMA members about Amazon.com’s policies on...