Articles

Marketing & Publicity · Article | 02.14.25 Deconstructing the Author Website
by Jeniffer Thompson

Reaching your audience (and selling more books) is perhaps the crux of every publisher’s...

Marketing & Publicity · Article | 10.04.24 The Evolution of IBPA’s Award Program


Since its inception in 1985, the IBPA Benjamin Franklin Award has been focused on recognizing...

Design · Marketing & Publicity · Article | 06.03.24 Beyond the Words: The Impact of a Brand Style Guide
by Deb Vanasse

As humans, we’re hard-wired for recognition. By recognizing patterns and differences,...

Marketing & Publicity · Distribution · Article | 04.08.24 March Book Marketing Madness
by Brian Jud

Every March, basketball fans are embroiled with Madness. However, while not all of us are so...

Design · Article | 10.12.23 Does Your Publishing Company Have a Brand Identity?
by Louis Force Torres

In the inundated new book market we live in today, a single book or series needs to have an...

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...

Marketing & Publicity · Article | 10.12.23 The Customer Journey: Best Practices for Courting and Keeping Customers
by Deb Vanasse

Like any business owner, you consider how to acquire and keep customers. You rely on marketing...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...

Marketing & Publicity · Article | 02.01.23 Little Toys, Big Ideas
by Alexa Schlosser

Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...

Marketing & Publicity · Article | 11.01.22 Strategic Ways to Market Your Audiobooks
by Nathan Agin

Regardless of where an audiobook is in its life cycle—perhaps the book is still being...

Marketing & Publicity · Article | 09.01.21 Disruption Through Brand Building
by Hannah Gordon

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon Some may recall a decade ago when major media...

Marketing & Publicity · Article | 07.01.19 How Book Publishers Can Brand Themselves With the Help of Their Authors
by Brian Feinblum

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect...

Marketing & Publicity · Article | 02.28.19 Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself
by Mark Coker

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords -- Mark CokerHere, Mark...

Marketing & Publicity · Article | 07.01.18 How to Create a Personal Brand
by Krista Clive-Fields

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered....

Marketing & Publicity · Article | 11.01.17 An Author Website Is the Cornerstone of An Author's Platform
by Michele DeFilippo

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design -- Michele DeFilippoWith...

Marketing & Publicity · Article | 03.31.15 The Language of Branding
by Brad VanAuken

It is important to establish a common brand-management vocabulary in your organization. The...