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Articles
Marketing & Publicity
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Article
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06.06.23
Authors as Influencers
by Deb Vanasse
If publishers had magic wands, some would surely use them to transform every one of their...
Marketing & Publicity
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Article
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02.01.23
The Evolution of Social Media Marketing
by Morissa Schwartz
A newspaper slogan once said, “Why would we shout it out loud when we could put it in...
Marketing & Publicity
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Article
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02.01.23
The Science of Book Marketing
by Jeniffer Thompson
With the start of a new year, we often seek out new ideas and innovative ways to market books...
Marketing & Publicity
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Article
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02.01.23
Little Toys, Big Ideas
by Alexa Schlosser
Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...
Marketing & Publicity
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Article
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11.01.22
Strategic Ways to Market Your Audiobooks
by Nathan Agin
Regardless of where an audiobook is in its life cycle—perhaps the book is still being...
Marketing & Publicity
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Article
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09.01.21
Disruption Through Brand Building
by Hannah Gordon
PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing...
Marketing & Publicity
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Article
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01.01.20
Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon
PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com -- Jim AlkonSome may...
Marketing & Publicity
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Article
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07.01.19
How Book Publishers Can Brand Themselves With the Help of Their Authors
by Brian Feinblum
PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect...
Marketing & Publicity
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Article
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02.28.19
Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself
by Mark Coker
PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords -- Mark CokerHere, Mark Coker...
Marketing & Publicity
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Article
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07.01.18
How to Create a Personal Brand
by Krista Clive-Fields
PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. -- ...
Marketing & Publicity
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Article
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11.01.17
An Author Website Is the Cornerstone of An Author's Platform
by Michele DeFilippo
PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design -- Michele DeFilippoWith...
Marketing & Publicity
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Article
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03.31.15
The Language of Branding
by Brad VanAuken
It is important to establish a common brand-management vocabulary in your organization. The...
Recent Articles
Marketing & Publicity
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Podcast
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08.31.23
Grab the Attention of Librarians through a Booklist Review
by George Kendall
Are you hoping to sell your books to libraries? If so, trade reviews are a...
Production
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Article
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08.04.23
6 Successful Audiobook Collaborations
by Alexa Schlosser
How long have you been an independent publisher? Katherine Peragine (KP): We have been an...
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