Articles

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 02.01.23 The Evolution of Social Media Marketing
by Morissa Schwartz

A newspaper slogan once said, “Why would we shout it out loud when we could put it in...

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...

Marketing & Publicity · Article | 02.01.23 Little Toys, Big Ideas
by Alexa Schlosser

Justine Tiu is the co-founder of The Woobles and author of Crochet Amigurumi for Every Occasion,...

Marketing & Publicity · Article | 11.01.22 Strategic Ways to Market Your Audiobooks
by Nathan Agin

Regardless of where an audiobook is in its life cycle—perhaps the book is still being...

Marketing & Publicity · Article | 09.01.21 Disruption Through Brand Building
by Hannah Gordon

PUBLISHED SEPTEMBER/OCTOBER 2021 by Hannah Gordon, Publications Manager, Elva Resa Publishing...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon, Editorial Director, BookTrib.com -- Jim AlkonSome may...

Marketing & Publicity · Article | 07.01.19 How Book Publishers Can Brand Themselves With the Help of Their Authors
by Brian Feinblum

PUBLISHED JULY/AUGUST 2019 by Brian Feinblum, CMO and Senior Vice President, Media Connect...

Marketing & Publicity · Article | 02.28.19 Autopilot Marketing: Eliminate Friction and Let Your Book Sell Itself
by Mark Coker

PUBLISHED MARCH/APRIL 2019 by Mark Coker, Founder, Smashwords -- Mark CokerHere, Mark Coker...

Marketing & Publicity · Article | 07.01.18 How to Create a Personal Brand
by Krista Clive-Fields

PUBLISHED JULY/AUGUST 2018 by Krista Clive-Smith, Author, Get Noticed. Be Remembered. -- ...

Marketing & Publicity · Article | 11.01.17 An Author Website Is the Cornerstone of An Author's Platform
by Michele DeFilippo

PUBLISHED NOVEMBER 2017 by Michele DeFilippo, Owner, 1106 Design -- Michele DeFilippoWith...

Marketing & Publicity · Article | 03.31.15 The Language of Branding
by Brad VanAuken

It is important to establish a common brand-management vocabulary in your organization. The...