Articles

Editorial · Article | 03.01.20 Editorial Expertise: How to Clarify Your Writing
by Liz Franklin

PUBLISHED MARCH/APRIL 2020 by Liz Franklin, MizLizOnBiz.com -- Liz Franlin The...

Editorial · Article | 04.30.19 Marketing Savvy: Publishing for Your Inner Circle
by Sylvia Cary

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT -- Sylvia CaryWriting a book takes about...

Editorial · Article | 11.02.15 Why to Choose an Idiom for Your Title
by Scott Lorenz

Using an idiom as a book title not only makes the book stand out more; it also makes the book...

Marketing & Publicity · Article | 09.01.15 Headlines That Make Blog Posts Go Viral
by Jon Morrow

If you write for any serious purpose, you learn very quickly that you can’t afford to...

Editorial · Article | 12.02.14 Tips on Creating Reader-Friendly Books for Today’s Busy Readers
by Jodie Renner

Today’s readers are much busier and more distractible than ever before. Their time is...

Marketing & Publicity · Article | 08.05.13 A New Copywriting Formula: The 4 C's
by Bob Bly

I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are...