In this episode of “Inside Independent Publishing (with IBPA)," PTP Press Publisher Joylynn Ross explains why one of the most important conversations an independent publisher can have with their team and their authors should happen before the publishing process even begins.
By aligning with your team’s and the author's visions for the book, defining clear goals, and creating a shared strategy for success, publishers can build stronger partnerships and set realistic expectations from day one.
You'll also discover why a book's success depends on more than the publisher's efforts alone. Joylynn discusses how authors play a critical role in marketing and audience building—and how having these conversations early can lead to better collaboration, stronger results, and more successful books for everyone involved.
National Essence Magazine Best-Selling Author and award-winning publisher of PTP Press, Joylynn M. Ross, has written over 40 books and publications in multiple genres under various pen names and works with and for major and indie publishers in the capacity of content creator, ghostwriter, editor, creative, copy and business writer, and literary and publishing consultant.
Not only has Joylynn sold over one-million copies of her own books, but in her roles as acquisitions editor and literary agent, Joylynn has single-handedly pitched and secured millions of dollars in sales and rights to enterprises such as Walmart and Kensington Publishing Corp. As a business subject matter and storytelling expert, Joylynn’s brands, Path To Connections and Path To Publishing, are the B.O.S.S. of the literary world, publishing industry, and small business ecosystem when it comes to the business of strategic storytelling. And over the past three decades they’ve helped other business owners and organizations become the B.O.S.S. of theirs.