Design · Article 6.3.24Beyond the Words: The Impact of a Brand Style Guide
As humans, we’re hard-wired for recognition. By recognizing patterns and differences, we’re able to sort through all the information that comes at us each time. At the same time, we hope others will recognize us for who we are and what we have to offer. As publishers, that’s where branding comes in. Building consistency around your content reinforces your brand, ensuring that readers will readily recognize your products and associate them with your vision and purpose. But developing your brand takes time and forethought. To maximize brand impact, publishers also need to reinforce their branding at every turn. Toward that end, a brand style guide is essential.
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Christopher Locke of IBPA and Michael La Ronn of the Alliance of Independent Authors share best practices for self-published authors.