Marketing & Publicity

Marketing & Publicity · Podcast | 10.26.21 Improve Your Direct-To-Consumer Book Sales with These Digital Marketing Tactics
by Jason Kutasi

Independent publisher Puppy Dogs & Ice Cream has had incredible success acquiring book sales...

Marketing & Publicity · Podcast | 06.22.21 Get the Scoop on Book Consumer Buying Habits for Helpful Marketing Insights
by Rachel Noorda

What encourages people to buy a book? How do people discover books? Knowing book consumer buying...

Marketing & Publicity · Webinar | 04.20.21 Driving Discoverability, Building Audience, and Engaging Readers
by Mary McAveney

Supercharge your business by learning the best practices of reaching an audience of your own,...

Marketing & Publicity · Webinar | 02.04.20 Amazon Master Class: Keywords and Categories and Deep Dive Tools for Optimizing Your Amazon Page
by Penny Sansevieri

Book marketing and media relations expert Penny C. Sansevieri will demonstrate how to determine...

Marketing & Publicity · Article | 06.30.18 Metadata Impacts Book Sales
by Joshua Tallent

PUBLISHED JULY/AUGUST 2018 by Joshua Tallent, Director of Outreach and Education, Firebrand...

Marketing & Publicity · Distribution | 05.01.18 Converting Book Browsers to Book Buyers
by Kristin Fields

PUBLISHED MAY/JUNE 2018 by Kristin Fields, Associate Editor, IBPA Independent magazine --...