Marketing & Publicity

Marketing & Publicity · Article | 01.31.06 What the Trades Want: A Guide to Getting Reviews
by Kate Bandos

Getting a book review in one of the trade journals—the periodicals published specifically...

Marketing & Publicity · Article | 03.31.05 Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
by Robin Quinn

On any given night across the wide metropolis of Los Angeles, scores of authors can be found in...

Marketing & Publicity · Article | 01.31.05 How to Behave at a Book Fair: Tips on Getting the Most from the Experience
by Christine Louise Hohlbaum

Before I attended my first book fair, I asked around for advice. What should I expect? How...

Marketing & Publicity · Article | 02.29.04 Radio Time Slots: A Quick Analysis of Interview Opportunities


Radio has a set pattern of listening: During certain days–and certain times of the...

Marketing & Publicity · Article | 02.29.04 Eight Reasons to Send a Cover Letter with Your Press Release
by Jeffrey Dobkin

I got back to the peace and quiet of my own office. Took off my tie. Took off my suit, and my...

Marketing & Publicity · Article | 02.01.04 Library Tours: How to Set Them Up and What They Can Do for You
by Jerry Labriola

Conducting a regional library tour is one of the least appreciated ways to sell books and gain...