Marketing & Publicity

Marketing & Publicity · Article | 09.01.08 The Pros and Cons of Contests


Earlier this year, a member of Book Publishers Northwest asked, “Which contests make sense...

Marketing & Publicity · Article | 12.01.06 Publicity Resources
by Kate Siegel Bandos

There are many excellent ways to build a media list that is best targeted to a given book and...

Marketing & Publicity · Article | 09.01.06 Seeding the Audience: A Different Approach to Talk-Show Publicity
by Ellen Ratner

During publicity campaigns for issue-oriented books, you can seed talk-show audiences. This does...

Marketing & Publicity · Article | 01.31.06 What the Trades Want: A Guide to Getting Reviews
by Kate Bandos

Getting a book review in one of the trade journals—the periodicals published specifically...

Marketing & Publicity · Article | 03.31.05 Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
by Robin Quinn

On any given night across the wide metropolis of Los Angeles, scores of authors can be found in...

Marketing & Publicity · Article | 01.31.05 How to Behave at a Book Fair: Tips on Getting the Most from the Experience
by Christine Louise Hohlbaum

Before I attended my first book fair, I asked around for advice. What should I expect? How...