Articles

Marketing & Publicity · Article | 02.14.25 The Psychographics of Your Ideal Reader: How to Tailor Your Marketing for Maximum Impact
by Django De Gree II

For independent publishers, success often hinges on how well they understand their readers....

Marketing & Publicity · Article | 02.14.25 Budget-Friendly Marketing Strategies
by Rick Lite

Marketing a book can be one of the most challenging aspects of the publishing process,...

Marketing & Publicity · Article | 10.04.24 The Most Profitable Way to Sell Your Books
by Brian Jud

Publishers limit their book sales when they see bookstores—bricks and/or clicks—as...

Marketing & Publicity · Article | 10.04.24 What’s Needed to Promote a Book Successfully?
by Brian Feinblum

If I asked you “What does it take to promote your book successfully?”, I am likely...

Marketing & Publicity · Article | 10.04.24 Mastering Facebook Advertising to Sell Books
by Juliet Wills

Facebook advertising is a powerful tool for authors and publishers looking to reach their...

Marketing & Publicity · Article | 06.03.24 Mastering Keyword Research for Indie Publishers
by Kimberly A. Catalano

In a digital age where the internet reigns supreme, the success of your book largely depends on...

Business Operations · Article | 04.08.24 Diversifying Revenue Streams: A Comprehensive Guide for New and Growing Publishers
by Alexa Bigwarfe

It’s exciting to start a new publishing house! Maybe you’ve had great success with...

Marketing & Publicity · Article | 12.13.23 How to Build and Maintain Your Mailing List
by Kimberly A. Catalano

In this digital age, where emails and social media dominate our communication channels, a strong...

Marketing & Publicity · Article | 10.12.23 How to Successfully Set Up and Run Amazon Ads that Sell
by Juliet Wills

Amazon is the leading book retailer in the United States and continues to grow in several...

Marketing & Publicity · Article | 10.12.23 The Customer Journey: Best Practices for Courting and Keeping Customers
by Deb Vanasse

Like any business owner, you consider how to acquire and keep customers. You rely on marketing...

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 09.01.20 Adding Empathy to Your Book Advertising
by Justin Oldham

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion -- Justin...

Marketing & Publicity · Article | 02.29.20 Targeting Book Sales With Amazon Advertising
by Ian Lamont

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media-- Ian Lamont You can...

Marketing & Publicity · Article | 05.01.17 Putting Digital Marketing to the Test
by Emilio Corsetti

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst Emilio Corsetti...

Marketing & Publicity · Article | 05.01.17 The New World Order of Media
by Kevin Kamen

PUBLISHED MAY 2017 by Kevin Kamen, President, Kamen & Co Group Services Kevin Kamen As...

Marketing & Publicity · Article | 04.01.17 Book Marketing Techniques That Don’t Work Anymore
by Rachel Rueben

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Rachel Rueben Indie...

Marketing & Publicity · Article | 01.01.17 Board Member’s Memo: How to Use Amazon Ads to Boost Sales
by Ian Lamont

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media -- Ian Lamont Online and...

Marketing & Publicity · Article | 03.01.15 Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues
by Linda Carlson

This is the first in a series of articles under the headline "Marketing Whatever You Have...