Articles

Marketing & Publicity · Article | 06.06.23 Authors as Influencers
by Deb Vanasse

If publishers had magic wands, some would surely use them to transform every one of their...

Marketing & Publicity · Article | 09.01.20 Adding Empathy to Your Book Advertising
by Justin Oldham

PUBLISHED SEPTEMBER/OCTOBER 2020 by Justin Oldham, Co-owner, Shadow Fusion -- Justin...

Marketing & Publicity · Article | 02.29.20 Targeting Book Sales With Amazon Advertising
by Ian Lamont

PUBLISHED MARCH/APRIL 2020 by Ian Lamont, Founder, i30 Media-- Ian Lamont You can target...

Marketing & Publicity · Article | 05.01.17 Putting Digital Marketing to the Test
by Emilio Corsetti

PUBLISHED MAY 2017 by Emilio Corsetti III, Dlectronic Publishing Analyst Emilio Corsetti...

Marketing & Publicity · Article | 05.01.17 The New World Order of Media
by Kevin Kamen

PUBLISHED MAY 2017 by Kevin Kamen, President, Kamen & Co Group Services Kevin Kamen As a...

Marketing & Publicity · Article | 04.01.17 Book Marketing Techniques That Don’t Work Anymore
by Rachel Rueben

PUBLISHED APRIL 2017 by Rachel Rueben, YA and romance novelist Rachel Rueben Indie authors...

Marketing & Publicity · Article | 01.01.17 Board Member’s Memo: How to Use Amazon Ads to Boost Sales
by Ian Lamont

PUBLISHED JANUARY 2017 by Ian Lamont, Founder, i30 Media -- Ian Lamont Online and mobile...

Marketing & Publicity · Article | 03.01.15 Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues
by Linda Carlson

This is the first in a series of articles under the headline "Marketing Whatever You Have...