Articles

Distribution · Article | 10.12.23 4 Simple, Free Ways to Sell More Books
by Brian Jud

Most self-published authors and independent publishers with whom I speak are frustrated with...

Distribution · Article | 10.12.23 5 Nontraditional Book Revenue Models
by Jared Kuritz

The publishing industry has never been more accessible. There are more opportunities and avenues...

Production · Article | 06.06.23 The Wonderful World of Small Batch Special Editions
by Louis Force Torres

A client approached me in 2022 with a box of novels under their arm. The books were her...

Distribution · Article | 05.01.21 Finding Alternative Revenue Sources for the Books You Publish
by Richard Anthony Lena

PUBLISHED MAY/JUNE 2021 by Richard-Anthony Lena, President, Brattle Publishing Group --...

Distribution · Article | 05.01.21 Getting Your Books Into Schools: It's "Back to School Time!"
by Peter Trimarco

PUBLISHED MAY/JUNE 2021 by Peter Trimarco, Co-Owner/Publisher, Notable Kids Publishing...

Distribution · Article | 09.01.20 Book Distribution Evolution
by Deb Vanasse

PUBLISHED SEPTEMBER/OCTOBER 2020 by Deb Vanasse, Reporter, IBPA Independent magazine --...

Business Operations · Distribution · Article | 07.01.20 Publishing on a Mission, Part I
by Abe Ogden

PUBLISHED JULY/AUGUST 2020 by Abe Ogden, Co-owner & Lead Strategiest, Paper Door -- Abe...

Business Operations · Distribution · Article | 01.01.20 How to Publish Books for Large Organizations
by Rudy Shur

PUBLISHED JAN/FEB 2020 by Rudy Shur, Founder, Square One Publishers -- Rudy ShurArticle...

Distribution · Article | 09.01.19 How Can Indie Publishers Play In the Educational Publishing Market?
by Richard Anthony Lena

PUBLISHED SEPT/OCT 2019 by Richard-Anthony Lena, President, Brattle Publishing Group --...

Production · Article | 04.30.19 Business Considerations for Creating Custom Editions
by Karen Pavlicin

PUBLISHED MAY/JUNE 2019 by Karen Pavlicin-Fragnito, Publisher, Elva Resa Publishing -- ...

Distribution · Article | 03.01.18 Combining Retail and Non-Retail Book Sales
by Brian Jud

PUBLISHED MARCH/APRIL 2018 by Brian Jud, Book Marketing Consultant -- Brian Jud The...

Distribution · Article | 03.01.18 Textbook Contract Negotiation: You Have More Leverage Than You Think
by Stephen Gillen

PUBLISHED MARCH/APRIL 2018 by Stephen E. Gillen, Lawyer & Partner, Wood Herron & Evans --...

Distribution · Article | 11.01.17 12 Ways to Find Potential Buyers
by Brian Jud

PUBLISHED NOVEMBER 2017 by Brian Jud, Director, Association of Publishers for Special Sales...

Distribution · Article | 06.01.17 Checklist for Selling to Schools (Selling to Libraries & Schools: Part 2 of 3)
by Robin Bartlett,Sharon Castlen

PUBLISHED JUNE 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated...

Distribution · Article | 04.01.17 Capturing the Lucrative Library and School Markets (Selling to Libraries & Schools: Part 1 of 3)
by Robin Bartlett,Sharon Castlen

PUBLISHED APRIL 2017 by Robin Bartlett, SpringerNature Publishers & Sharon Castlen, Integrated...

Distribution · Article | 01.31.17 3 Steps to Making Large Sales to Corporate Buyers
by Brian Jud

PUBLISHED FEBRUARY 2017 by Brian Jud, Director, Association of Publishers for Special Sales...

Distribution · Article | 02.01.16 How to Track Down Profitable Niche Markets
by Lynn Rosen

The publishers in this month’s IBPA Independent Roundtable have had great success selling...

Distribution · Article | 05.01.11 Marketing to the Armed Forces
by Linda Carlson

Getting your books into military base exchanges can be challenging, and selling to such end...

Distribution · Article | 08.01.10 How to Sell Books to Gift Shops and Specialty Retailers
by Dana Lynn Smith

In addition to bookstores, potential retail markets for books include small independently owned...

Distribution · Article | 03.01.08 Selling Books to the Christian Market
by Bette Filley

I had to laugh when a speaker at a recent publishing event said that publishers of Christian...

Distribution · Article | 07.01.07 Selling to the Elhi Market: Part 2, Getting Books Approved and Adopted
by Linda Carlson

The three Rs can add up to a lot more than 1-2-3 if you’re a publisher whose books are...

Distribution · Article | 05.01.07 Tap Into the Homeschool Market
by Sarah Bolme

The homeschool phenomenon is growing. Currently, more than 2 million children in the United...

Distribution · Article | 09.01.06 Which Sales Channels Work Best


Most PMA members who responded to this question reported selling through what are still known as...

Distribution · Article | 03.31.06 Better Than Bookstores: Prime Channels for Selling Children’s Books
by Florrie Binford Kichler

I love bookstores. I shop in bookstores. I’m in a bookstore every week without fail....

Distribution · Article | 08.01.04 Selling to Specialty Stores
by Brian Jud

Every store that sells a product related to your book’s topic can be a source of sales for...

Distribution · Article | 05.01.04 Trade Distribution Options
by David Cole

While a bookstore seems like the most logical place to sell a book, small, startup publishers...

Distribution · Article | 12.31.03 Marketing to the Military
by Brian Jud

The armed services provide a market for fiction and nonfiction titles of almost any kind on...

Distribution · Article | 08.31.03 How to Compete in the College Textbook Market
by Mary Ellen Lepionka

Today, by size and by revenue, the American college textbook market is dominated by seven giant...

Distribution · Article | 05.31.02 Niche Marketing to Schools
by Jeanne Warren Lindsay

One of the best niches for small publishers lies within the school system. Yes, the big...

Marketing & Publicity · Article | 07.31.01 How We Succeeded with How to Behave: <BR>A first-time publisher's book reaches the half-million mark
by Tim McCormick

In January of 1996, I attended a parenting class to learn to deal better with the challenges...