IBPA PubSpot - Authors

Marketing & Publicity · Article | 10.04.24 Exploring the Power of Substack with Author Samuél Lopez-Barrantes
by Alexa Schlosser

I recently had a chance to connect with IBPA member Samuél Lopez-Barrantes about his use of...

Editorial · Article | 06.03.24 Addressing Intersectionality in Publishing: Defying Systemic Biases
by Tamara Mayo

In the constantly evolving landscape of the publishing industry, the collective of stories that...

Marketing & Publicity · Article | 04.08.24 Authorship After 60: Discovering Passion, Income, and Fulfillment in Self-Publishing
by Russ Eanes

Becoming an independent and self-published author means corralling a great deal of creativity....

Distribution · Article | 04.08.24 5 Minutes with 6 Indie Booksellers
by Lauren Wise

If you’ve ever wished you had five uninterrupted minutes with a bookseller, participating...

Marketing & Publicity · Article | 08.04.23 How Social Media Alters the Author-Reader Dynamic
by Morissa Schwartz

Once upon a time, in the pre-internet era, bookstores reigned supreme as the gatekeepers of...

Marketing & Publicity · Article | 02.01.23 The Science of Book Marketing
by Jeniffer Thompson

With the start of a new year, we often seek out new ideas and innovative ways to market books...

Business Operations · Article | 01.01.22 The Book Publishing Pyramid
by Erin Wright

PUBLISHED JANUARY/FEBRUARY 2022 Erin Wright, USA Today bestselling author -- Erin...

Distribution · Article | 09.01.21 Wide Is the New Black: 10 Concepts to Implement into Your Publishing Strategy
by Erin Wright

PUBLISHED SEPTEMBER/OCTOBER 2021 Erin Wright, USA Today bestselling author -- Erin...

Marketing & Publicity · Article | 03.01.21 Roadmap to Author Platforms
by Deb Vanasse

PUBLISHED MARCH/APRIL 2021 by Deb Vanasse, Reporter, IBPA Independent magazine -- Deb...

Business Operations · Marketing & Publicity · Article | 11.01.20 Why Authors Need to Develop a Book Marketing Habit
by Bruce Harpham

PUBLISHED NOVEMBER/DECEMBER 2020 by Bruce Harpham, Marketing Consultant, BooksGoSocial ...

Marketing & Publicity · Article | 07.01.20 Sell More Books … Even During a Crisis
by Fauzia Burke

PUBLISHED JULY/AUGUST 2020 by Fauzia Burke, Founder & President, FSB Associates -- ...

Marketing & Publicity · Article | 05.01.20 Tips for Remote Author Appearances and Virtual Book Signings
by Jodee Blanco

PUBLISHED MAY/JUNE 2020 by Jodee Blanco, Founder & CEO, Jodee Blanco Group -- Jodee...

Marketing & Publicity · Article | 01.01.20 Painless Ways for Authors to Get on the Reader Radar
by Jim Alkon

PUBLISHED JAN/FEB 2020 by Jim Alkon Some may recall a decade ago when major media...

Editorial · Article | 04.30.19 Marketing Savvy: Publishing for Your Inner Circle
by Sylvia Cary

PUBLISHED MAY/JUNE 2019 by Sylvia Cary, LMFT -- Sylvia CaryWriting a book takes about...

Marketing & Publicity · Article | 03.01.19 Collective Engagement: Authors and Publishers Marketing Together
by Deb Vanasse

PUBLISHED MARCH/APRIL 2019 by Deb Vanasse, Reporter, IBPA Independent magazine - Deb...

Marketing & Publicity · Article | 11.01.18 Collaborative Digital Marketing: A Potential Solution to Soul-Sucking Promotion
by Laurence O'Bryan

PUBLISHED NOVEMBER/DECEMBER 2018 by Laurence O'Bryan, Author & Founder of BooksGoSocial...

Marketing & Publicity · Article | 07.01.18 Innovative Marketing Strategies Every Authorpreneur Should Know
by Carew Papritz

PUBLISHED JULY/AUGUST 2018 by Carew Papritz, Author, The Legacy Letters -- Carew...

Business Operations · Article | 03.01.18 Independent’s Day: Or, How I Learned to Stop Worrying and Love Indie Publishers
by Michael Ferro

PUBLISHED MARCH/APRIL 2018 by Michael A. Ferro, Author, TITLE 13 -- Michael Ferro A...

Marketing & Publicity · Article | 01.01.18 It’s All About the Hustle: 5 Ways to Promote Your Work
by Kelly Abbott

PUBLISHED JANUARY/FEBRUARY 2018 by Kelly Abbott, CEO, Great Jones Street -- Kelly...

Business Operations · Article | 12.01.17 Notes to Self: There Is Hope for Selling Books
by Ron Mumford

PUBLISHED DECEMBER 2017 by Ron W. Mumford, Author/Publisher -- Ron W. Mumford An...

Business Operations · Article | 10.01.17 Board Member's Memo: 7 Tips for the Emerging Author-Publisher
by Rob Price

PUBLISHED OCTOBER 2017 by Rob Price, President, Gatekeeper Press & IBPA Board Chair -- ...

Marketing & Publicity · Article | 10.01.17 No More Excuses: 15 Ways to Start Promoting Your Book
by Brian Feinblum

PUBLISHED OCTOBER 2017 by Brian Feinblum, Chief Marketing Officer, MEDIA CONNECT - ...

Business Operations · Article | 09.30.17 Authors and Publishers: Finding a Common Ground
by Sheenu Srinivasan

PUBLISHED OCTOBER 2017 by Sheenu Srinivasan, Author, THE BHAGAVAD GITA: A THREAD THROUGH THE...

Business Operations · Article | 08.01.17 Finding Funding Through Grants
by Hope Clark

PUBLISHED AUGUST 2017 by C. Hope Clark, Founder, Funds for Writers -- C. Hope...

Business Operations · Article | 07.01.17 Beware of Publishing Scams
by Melinda Clayton

PUBLISHED JULY 2017 by Melinda Clayton, Author, The Cedar Hollow Series -- Melinda...

Business Operations · Article | 06.01.17 Board Member's Memo: Judge a Book on Its Merit, Not Its Publishing Model
by Brooke Warner

PUBLISHED JUNE 2017 by Brooke Warner, Publisher, She Writes Press -- Brooke WarnerYou’d...

Marketing & Publicity · Article | 04.01.17 Lesson Learned: Life-Saving Survival Skills
by George DeVault

PUBLISHED APRIL 2017 by George DeVault, author, Fire Call! George DeVault How one...

Legal · Article | 09.01.16 Termination of Book Publishing Rights: An Overview
by Jonathan Lyons; Jesseca Salky

The US Copyright Act of 1976 presents authors and their statutory successors the opportunity to...

Industry News · Article | 03.17.15 Joining Forces: The Why and How of Author Collectives
by Deb Vanasse

One problem for authors who publish independently is that each ends up reinventing the...

Business Operations · Article | 03.01.15 Director's Desk: Harvested Wisdom from Indie Events
by Angela Bole

Earlier this year, I participated in a panel on indie publishing at the Los Angeles Public...

Marketing & Publicity · Article | 10.31.12 A Sample Author Questionnaire
by Kate Siegel Bandos

Kate Siegel Bandos[/caption] Reviewers, booksellers, and individual correspondents want to know...

Marketing & Publicity · Article | 07.31.12 Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins

Independent publishers can draw comfort from the story of David, the daring youth who stood up...

Marketing & Publicity · Article | 11.30.11 How to Have a Successful Bookstore Event
by Melissa M. William

With the right plan and marketing, you can almost guarantee a sell-out bookstore event. As an...

Marketing & Publicity · Article | 02.01.09 The Hostile Host: How to Get Your Message on the Air in Spite of a Media Bully
by Roberta Gale Vanderslice

Remember those school bullies? The ones who yelled at or beat up anyone they didn’t like?...

Marketing & Publicity · Article | 09.01.06 Seeding the Audience: A Different Approach to Talk-Show Publicity
by Ellen Ratner

During publicity campaigns for issue-oriented books, you can seed talk-show audiences. This does...

Marketing & Publicity · Article | 03.31.05 Pitching an Author Event: Tips from Talks with Bookstore Event Coordinators
by Robin Quinn

On any given night across the wide metropolis of Los Angeles, scores of authors can be found in...

Legal · Article | 07.01.04 Who Owns an Interview? Insights into Copyright Cases
by Lloyd L. Rich

Interviews are frequently an important element of a book, and copyright law permits an author to...

Marketing & Publicity · Article | 02.29.04 Radio Time Slots: A Quick Analysis of Interview Opportunities

Radio has a set pattern of listening: During certain days–and certain times of the...

Marketing & Publicity · Article | 01.01.04 What Makes a Guest Great? Tips from Talk Show Pros
by Roberta Gale

If you’re interested in promoting a book on radio or TV shows, you’ve probably...

Article · Marketing | 12.01.96 When an Author's Ready to Talk, Here's How to Get Shows Listening
by Robin Quinn

The environment of radio and television talk shows is fast-paced, and competition for...

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