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Distribution
Making the book available to customers
Distribution
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Article
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01.31.04
Investing in Better Bookstore Business: Seven Ways to Buy "Pull"
Getting your books into bookstores can be a Pyrrhic victory if they sit on the shelves and then...
Distribution
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Article
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12.31.03
Marketing to the Military
by Brian Jud
The armed services provide a market for fiction and nonfiction titles of almost any kind on...
Distribution
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Article
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08.31.03
How to Compete in the College Textbook Market
by Mary Ellen Lepionka
Today, by size and by revenue, the American college textbook market is dominated by seven giant...
Distribution
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Article
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12.01.02
Untangling the Commission Confusion: An Interview with Jeff Peterson, Advantage Director at Amazon
by Pat Bell
Question: A big question has come up from PMA members about Amazon.com’s policies on...
Distribution
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Article
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10.31.02
Strategic Distribution Decisions
by Catherine Kitcho
Choosing the right set of distribution channels is one of the most critical decisions you will...
Distribution
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Article
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06.01.02
Distribution Contracts: Steps to Take to Protect Your Inventory
by Lloyd L. Rich
Entering into an agreement with a distributor, or a publisher acting as a distributor, can be an...
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