Marketing & Publicity

Marketing & Publicity · Article | 10.06.15 Creating and Managing E-mail Newsletters
by Jane Friedman

Early in actor Bryan Cranston’s career, when his gigs were primarily composed of...

Marketing & Publicity · Article | 09.01.15 Headlines That Make Blog Posts Go Viral
by Jon Morrow

If you write for any serious purpose, you learn very quickly that you can’t afford to...

Marketing & Publicity · Article | 06.11.15 Five Things to Do When Hiring a Publicist
by Crystal Patriarche

Hiring a publicity person or firm can be scary. It’s expensive; there’s no guarantee...

Marketing & Publicity · Article | 03.31.15 The Language of Branding
by Brad VanAuken

It is important to establish a common brand-management vocabulary in your organization. The...

Marketing & Publicity · Article | 03.01.15 Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues
by Linda Carlson

This is the first in a series of articles under the headline "Marketing Whatever You Have...

Marketing & Publicity · Article | 12.16.14 A Social Media Pep Talk with Pointers
by Mary Shafer

Even today, many publishers seem not to understand what social media can do for their...