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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
·
Article
|
01.01.04
What Makes a Guest Great? Tips from Talk Show Pros
by Roberta Gale
If you’re interested in promoting a book on radio or TV shows, you’ve probably...
Marketing & Publicity
·
Article
|
09.01.03
Getting Your Books to the "Tipping Point"
by Steve Mettee
I was at the William Saroyan Writer’s Conference recently when another...
Marketing & Publicity
·
Article
|
10.31.01
How to Build Profits with Your Backlist
by David Cole
After a few years of producing a steady stream of titles, life as a publisher in some ways gets...
Marketing & Publicity
·
Article
|
07.31.01
How We Succeeded with How to Behave: <BR>A first-time publisher's book reaches the half-million mark
by Tim McCormick
In January of 1996, I attended a parenting class to learn to deal better with the challenges...
Marketing & Publicity
·
Article
|
03.01.00
Considering Buying a Mailing List? Here's What You'll Need to Know
by Jeffrey Dobkin
First of all, keep in mind that there are two types of lists (determined by their...
Marketing & Publicity
·
Article
|
03.31.99
How To Buy a Great Mailing List!
by Jeffrey Dobkin
Thank God, the worst that can happen to you in direct mail is you lose money. I mean,...
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