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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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08.05.13
A New Copywriting Formula: The 4 C's
by Bob Bly
I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are...
Marketing & Publicity
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Article
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07.02.13
Working with an Outside Book Publicist
by Cynthia Shannon
Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...
Marketing & Publicity
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Article
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01.01.13
How Backlist Makes the Bottom Line Better
by Linda Carlson
Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the...
Marketing & Publicity
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Article
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10.31.12
A Sample Author Questionnaire
by Kate Siegel Bandos
Kate Siegel Bandos[/caption] Reviewers, booksellers, and individual correspondents want to know...
Marketing & Publicity
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Article
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07.31.12
Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins
Independent publishers can draw comfort from the story of David, the daring youth who stood up...
Marketing & Publicity
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Article
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03.01.12
Major Media Coverage: Dillman Karate International’s Strategy for Success
by Linda Carlson
George Dillman’s a small publisher. His company, Dillman Karate International, publishes a...
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