Marketing & Publicity

Marketing & Publicity · Article | 03.31.15 The Language of Branding
by Brad VanAuken

It is important to establish a common brand-management vocabulary in your organization. The...

Marketing & Publicity · Article | 03.01.15 Marketing Whatever You Have to Market, Part 1: Product Opportunities and Issues
by Linda Carlson

This is the first in a series of articles under the headline "Marketing Whatever You Have...

Marketing & Publicity · Article | 12.16.14 A Social Media Pep Talk with Pointers
by Mary Shafer

Even today, many publishers seem not to understand what social media can do for their...

Marketing & Publicity · Article | 11.05.14 Online Book Promotion Pointers
by Christopher Zoukis

As a self-publisher, an author published by a small house and a large house, and a social...

Marketing & Publicity · Article | 09.13.14 10 Lessons I Learned From My PR Campaign
by Robert Matzen

Investing in a PR campaign opened up a world of readers for my book and helped me learn valuable...

Marketing & Publicity · Article | 09.07.14 The Socialfication Imperative
by Christopher Surdak

Now that social media sites are allowing all of us to form and participate in digital...