Marketing & Publicity

Marketing & Publicity · Article | 12.08.13 A Book Marketing Timeline
by Tanya Hall

Marketing a book is hard work, no doubt. Countless books, articles, blog posts, conference...

Marketing & Publicity · Article | 10.14.13 All Aboard the Blog Tour
by Mary Ann F. Kohl

or How to Promote a New Title with an Interactive Launch Many authors and publishers are...

Marketing & Publicity · Article | 10.11.13 How Small Publishers Can Still Sell Books
by Martin Shepard

What follows is what we at The Permanent Press have learned over the past 35 years when it comes...

Marketing & Publicity · Article | 08.05.13 A New Copywriting Formula: The 4 C's
by Bob Bly

I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are...

Marketing & Publicity · Article | 07.02.13 Working with an Outside Book Publicist
by Cynthia Shannon

Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...

Marketing & Publicity · Article | 01.01.13 How Backlist Makes the Bottom Line Better
by Linda Carlson

Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the...