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Marketing & Publicity
Increasing book discoverability to increase sales
Marketing & Publicity
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Article
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10.14.13
All Aboard the Blog Tour
by Mary Ann F. Kohl
or How to Promote a New Title with an Interactive Launch Many authors and publishers are...
Marketing & Publicity
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Article
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10.11.13
How Small Publishers Can Still Sell Books
by Martin Shepard
What follows is what we at The Permanent Press have learned over the past 35 years when it comes...
Marketing & Publicity
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Article
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08.05.13
A New Copywriting Formula: The 4 C's
by Bob Bly
I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are...
Marketing & Publicity
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Article
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07.02.13
Working with an Outside Book Publicist
by Cynthia Shannon
Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...
Marketing & Publicity
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Article
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01.01.13
How Backlist Makes the Bottom Line Better
by Linda Carlson
Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the...
Marketing & Publicity
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Article
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10.31.12
A Sample Author Questionnaire
by Kate Siegel Bandos
Kate Siegel Bandos[/caption] Reviewers, booksellers, and individual correspondents want to know...
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