Marketing & Publicity

Marketing & Publicity · Article | 09.01.03 Getting Your Books to the "Tipping Point"
by Steve Mettee

I was at the William Saroyan Writer’s Conference recently when another...

Marketing & Publicity · Article | 10.31.01 How to Build Profits with Your Backlist
by David Cole

After a few years of producing a steady stream of titles, life as a publisher in some ways gets...

Marketing & Publicity · Article | 07.31.01 How We Succeeded with How to Behave: <BR>A first-time publisher's book reaches the half-million mark
by Tim McCormick

In January of 1996, I attended a parenting class to learn to deal better with the challenges...

Marketing & Publicity · Article | 03.01.00 Considering Buying a Mailing List? Here's What You'll Need to Know
by Jeffrey Dobkin

First of all, keep in mind that there are two types of lists (determined by their...

Marketing & Publicity · Article | 03.31.99 How To Buy a Great Mailing List!
by Jeffrey Dobkin

Thank God, the worst that can happen to you in direct mail is you lose money. I mean,...

Marketing & Publicity · Article | 01.31.97 Reducing the (Perceived) Price with Coupons, Rebates & Discounts
by Robert C. Brenner

Cutting book prices can increase sales, but it could also encourage competitors to follow your...