Marketing & Publicity

Marketing & Publicity · Article | 10.11.13 How Small Publishers Can Still Sell Books
by Martin Shepard

What follows is what we at The Permanent Press have learned over the past 35 years when it comes...

Marketing & Publicity · Article | 08.05.13 A New Copywriting Formula: The 4 C's
by Bob Bly

I confess: I love copywriting formulas! Why? For two reasons. First, the best formulas are...

Marketing & Publicity · Article | 07.02.13 Working with an Outside Book Publicist
by Cynthia Shannon

Hiring an outside publicist to work on a book is a big investment, so when an author wants to do...

Marketing & Publicity · Article | 01.01.13 How Backlist Makes the Bottom Line Better
by Linda Carlson

Still thinking about New Year’s resolutions? Think backlist promotion. Backlist is the...

Marketing & Publicity · Article | 10.31.12 A Sample Author Questionnaire
by Kate Siegel Bandos

Kate Siegel Bandos[/caption] Reviewers, booksellers, and individual correspondents want to know...

Marketing & Publicity · Article | 07.31.12 Multimedia Presentation: A Book Promotion Tool for David in a World of Goliaths
by Richard Hurley; Terry Meekins

Independent publishers can draw comfort from the story of David, the daring youth who stood up...